Life, 1926-10-21 · page 42 of 44
Life — October 21, 1926 — page 42: what you’re looking at
What you’re looking at
This is primarily a **vintage advertisement**, not political satire or cartoon. It promotes Burberrys overcoats to American readers, likely during or shortly after World War I (references to "trenches" and "flyers" suggest this era). The ad appeals to masculine authority and prestige: it cites military officers in WWI trenches, travelers worldwide, and American aviators as endorsers of the brand's quality and "warmth without weight." The illustration shows a well-dressed man in a Burberrys coat—the aspirational ideal. The "international name" claim emphasizes that this English luxury brand is recognized globally as the standard for fine overcoats. The royal warrant at bottom ("By Appointment to...H.M. King George V") reinforces prestige. **For modern readers**: This uses early 20th-century advertising techniques—celebrity/authority endorsement and patriotic/masculine imagery—to position an expensive British import as essential for the discerning American man.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LONDON AN INTERNATIONAL NAME SSK any officer about “the Burberry” in the trenches; ask any man, who 5) has travelled, about the free-and- easy swing and smart distinction of the Burberry woolen overcoats; or ask the American world flyers about the famous “warmth without weight” of the Burberry garments in the highest altitudes. Burberry is a by-word on six continents for the finest obtainable in English overcoats. Designed and tailored in England for the well dressed man everywhere. Dealers Throughout the United States and Canada BURBERRYS LID. OF LONDON, ENGLAND For the name of your local dealer, write to our New York Wholesale Office—14 East 38th St. BUTK TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com