Life, 1926-10-21 · page 37 of 44
Life — October 21, 1926 — page 37: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward automobile advertisement from *Life* magazine (page 35). The image shows two well-dressed men in suits examining a Dodge Brothers sedan, with the vehicle displayed prominently behind them. The ad promotes recent mechanical and design improvements to Dodge Brothers automobiles, emphasizing that the car has been substantially redesigned and improved. Prices listed are $895 for a standard sedan and $1075 for a De Luxe model, f.o.b. Detroit. The text urges potential customers to test-drive the vehicle to experience its "new silence, smoothness and elasticity of performance." This was typical 1920s automotive advertising, highlighting manufacturing advances and encouraging consumer engagement through direct experience of the product. The page represents commercial rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sedan, $895—De Luxe Sedan, $1075 f.0. b. Detroit Now Drive THE CAR/ Only those who have driven a Dodge Brothers Motor Car BUILT RECENTLY can fully appreciate all that Dodge Broth- ers have accomplished during the past few months. So swiftly has improvement followed improvement, that today, the car, to all intents and purposes, is a different and incomparably finer vehicle. The announcement of smart new body lines and attractive color combinations first attracted general favor. But since then, improvements even more fundamen- tal have been accomplished mechanically. Drive the car NOW! Observe its impres- sive new silence, smoothness and elasticity of performance, and you will then begin to realize just how vital and varied these and other later improvements actually are. Dooce Brotners|nc.Detroir Donse Baornens (Canapa) UmiTeD TORONTO, GNTARIO Dopse BROTHERS MOTOR CARS comicbooks.com