Life, 1926-10-21 · page 35 of 44
Life — October 21, 1926 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. It features a Wrigley's chewing gum advertisement ("Adding to Human Happiness") occupying the right two-thirds of the page. The ad's illustration shows two working men (one appears to be a laborer or driver) sharing gum, emphasizing gum's supposed benefits: steadier nerves, faster time passage, relief for smokers and hard workers, and improved digestion and teeth. The ad's claims reflect **early 20th-century patent-medicine style marketing**—making broad health and mood benefits from a simple product. Modern readers would find this exaggerated; today's advertising standards prohibit such unsubstantiated health claims. The left side contains a charitable donations list and a Dollar Steamship Line advertisement for a $1,250 world cruise. The cartoon illustration (top right) appears to be decorative rather than satirical—simply showing the gum's user appeal to working-class Americans. There is no political satire evident on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7s 2 Seoevoeoscoeseseoe oooen- he "Maxwell, jtimore 2 otus BREW Bubueust 8883 8888 sess monomers ny Minneapo! Washington, Cope, Redland: us, Greensboro, N 5 Elizabeth Fox, Fresno, Calif.. 20.00 $33,717.75 TO BY PUBLISHERS PHOTO SERVICE Round the World || 1 10 days of slorions adventure in 22 bere ie countries, Interesting lands, strang . Hi the color and mysticism ofthe Onieat. Palatial President Liners. Commodious out- ee s spoms. A work id fam aching, Sailings ve y from San Prancisco (every fort- sight from Boston and New York). Robert Dollar Building, San Francisco Adding to Human Happiness WRIGLEY’S contributes much to the world’s pleasure—it helps with the world’s work, Time passes faster—your interest is keener—your nerves are steadier, with WRIGLEY ’S to help. It’s a boon to smokers—and to those whose work is hard and exhausting— relieves parched throat and hot tongue. Wrigley’s aids appetite and digestion, helps to keep the teeth clean and white. It allays thirst. Best of all—the cost is small. Only the best of ingredients are used Sealed in a wax wrapper retaining its full flavor and goodness — Steamship Line 604 Fifth Avenue, New York comicbooks.com