Life, 1926-10-14 · page 8 of 44
Life — October 14, 1926 — page 8: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not political satire or a cartoon. The page announces the new Chrysler "70" model with claims of revolutionary improvements: graceful body design, reduced weight and bulk, new interior luxury, improved riding ease, better controls, and attractive color options. The two small illustrations in the upper right (labeled "LUXUR" and "SPEED") appear to be product highlights rather than satirical commentary. The large central image shows the vehicle itself in a detailed technical illustration style typical of 1920s advertising. There is no political cartoon or satirical content on this page. It is straightforward commercial advertising from *Life* magazine's advertising section, promoting automotive features and performance to potential buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Even greater beauty with performance still years ahea Today, Chrysler announces revolu- tionary style changes in its new and finer Chrysler “70”, with new ap- pearance, a superb smartness, a resplendent beauty of line, a new vogue in motor car design. | Newer, more exquisitely graceful bodies. You will look up from their cradling comfort as you pass other cars. You will see needless height, needless bulk, needless weight as you never saw them before. Newer, more distinctive silhouette. An unbroken sweep of line from radiator to rear quarter. Sweeping top and roof lines of a newer smart~ ness, accentuated with a newer, ex’ clusive cadet visor on closed bodies. Newer luxury of comfort. Deeper and softer cushions, with Marshall type springs, comfortably arranged to give you restfulness you have never known before. Newer, greater riding ease, due to exclusive no side-sway vanadium springs. Watson stabilators and ex- trasized full balloon tires, mounted on newly-designed smaller wheels. Newer richness of interior uphol- stery. Finer hardware and fittings, with a handsome clock added to the beautified, indirectly-lighted instru- ment board panel. Newer refinements in controls and head lamps, far in advance of cur- Tent style. /, S d — Newer, more attractive blendings by master colorists in body tones of tans, browns and greens, with newer and subtler harmonies in stripings and panelings. And with this newer smartness and newer beauty is joined the super- lative superiority in performance, dependability, economy, riding and handling ease and long life of the Chrysler “70” — basically the same chassis, save for refinements—still years ahead of contemporary achievement. In its new attire, the new and finer Chrysler “70” is today more than ever the pattern to which all other motor cars will be cut for years to come. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONT. NEW FINER CHRYSLER ‘*70"" PRICES—Phaeton, $1 395; Sport Phaeton, THE NEW FINER $1405: Roadster, $1493: Brougham, $1323; Royal Coupe, $1345; Royal Sedan, $1593; Crown Sedan, $1795; f.0. b. Detroit, subject to current Federal excise tax. CHRYSLER ZO CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR comicbooks.com