Life, 1926-10-14 · page 44 of 44
Life — October 14, 1926 — page 44: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a straightforward **advertisement for Atwater Kent radios**, a major American manufacturer of the era. The page showcases multiple radio receiver models (priced $60-$140) and speakers, displaying the variety available to consumers. The headline "Which is your choice?" is a marketing device inviting buyers to select based on their preferences and budget. The content emphasizes the company's 26-year reputation and the quality of their products, positioning radios as desirable consumer goods. A notable feature is promotion of "The Atwater Kent Radio Hour," a sponsored radio program airing on multiple stations across the country—an early example of **branded entertainment/radio programming**. The listed call letters (WJZ, WEAF, WRC, etc.) indicate the widespread radio network broadcasting this program nationally. This represents radio's emergence as a **mass-market consumer product and advertising medium** in early-to-mid twentieth century America. There is no satire intended; this is period commercial marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Model 32, seven-tube Ove Dial receiver, less tubes and batteries, but with battery cable at- tached, $140.00. Model 20 Compact, five-tube Three Dial receiver, less tubes and batteries, but with battery cable attached, $60.00. Model L Radio Speaker shown above; dark brown crystalline finish, $16.00. voit jnanmonvae PL’ MCh ts your chotce? ceiver, iess tubes and batteries, but with battery cableattached, $ NE Dial or three dials? Five, six or seven tubes? Whatever yourpreference, it is here—in this family of thoroughbreds. Each has its own purpose, with qualities common to all: True, natural tone—sim- plicity—beauty—and that reliability impart- ed to every instrument made by the Atwater Kent Manufacturing Company in the last twenty-six years. Any Atwater Kent dealer will be glad to help you select the Receiver that fits your need. And let him also help you to select an Atwater Kent Radio Speaker. For the speaker is the instrument which gives voice to the receiving set—and it, too, should be a thoroughbred. envy © iva Model 35, six-tube Oxe Dial receiver; shielded cabinet; less tubes and batteries, but with battery cable attached, $70.0 nveey suNDAy vein: — The Atwater Kent Radio Hour brings you the stars of opera and concert, in Radio's finest program, Hear it a: g:t5 Eastern Time, 8:15 Central Time, through : Atwater Kent Radio Speakers are preferred by musicians because of their natural tone. Model H shown above; dark brown crystalline finish, $21.00, wear... New Yok wrac.. Worcester w .. Buffale wyan .. Providence wtam,. Cleveland woe. , Davenport won Chicage uso... St, Louis wae. . Washington wri, Philadelphia ww)... . . Detroit wsat.. Cincinnati wean. . Pittsburgh — weco Mpl~St, Paul Prices slightly higher swest of the Rockies, and in Canada Write for illustrated beotlet of Arcwater Kent Radio ATWATER KENT MANUFACTURING CO. A. Atewater Kent, President 4753 WISSAHICKON AVENUE - PHILADELPHIA, PA. comicbooks.com