Life, 1926-10-14 · page 36 of 44
Life — October 14, 1926 — page 36: what you’re looking at
What you’re looking at
This page combines advertisements with satirical content typical of Life magazine's humor. **Main Feature - "What are the facts about this Shaving Business":** A Fougere Royale shaving cream advertisement using frank honesty as its sales pitch. Rather than making magical claims, it admits no product stops whisker growth—only traditional soap, water, and razor work. The satire lies in this refreshing candor: advertising typically made exaggerated promises, so admitting limitations while claiming superior results was humorously disarming. **"Information Wanted" Poem by Arthur Guiterman:** This satirizes celebrity endorsements and brand loyalty. The poem humorously lists famous industrialists and business figures (Ford, Heinz, Woolworth, Rockefeller, etc.), asking which products *they personally use*—implying consumers naively trust that famous wealthy people's brand choices guarantee quality. It mocks the assumption that knowing what successful people buy will somehow benefit ordinary customers. **Lower content** includes brief humorous anecdotes and Roger & Gallet perfume/compact advertisements—standard magazine fare of the era. The page's overall theme critiques consumer culture and advertising claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life hat are the facts about this Shaving. Business IS far no one has dis- covered a magic way to stop whiskers growing—or to beat the good, old-fashioned way of taking them off with soap, water and a razor. Even Fougere RoyaleShavingCream won't do that. But it will make thewiriest beard respecta razor and give you the smoothest, most delightful shave you've ever had. Your druggist stands ready to help you prove this with a generous tube at fifty cents. And if you are very skeptical all you have to risk is a dime and the coupon below. @ ougere oyale Shaving Cream Pronounced Foo-Zhaire Royal 539 West 45th Street, New York City I want to try Fougere Royale Shaving Cream. Here is my dime. Information Wanted OODS of all makes are offered through the ion, Shown in the stores and crowded on the shelves; Which are the best?—(I ask for in- formation). Tell me what shoes the cobblers wear themselves. What sort of yeast does Mrs. Fleisch- mann bake with? What loaf of bread is sliced for Mr. Ward? What brand of spice does Gulden eat a steak with? What kind of ear is run by Henry Ford? Where do the Heinzes go to purchase pickles? What make of clothes does Kup- penheimer wear? What do the Woolworths buy with dimes and nickels? What brand of hat caresses Dun- lap’s hair? What sort of soup does Campbell have for dinne: Which can of be: Libby best? What s p of plate does Rogers think a winner? What type of te: serve a guest? s suits Mrs. does Lipton What kind of scales does Mrs. Fair- banks weigh on? What pack of ham does Mr. Swift enjoy? Which instrument does Mrs. Stein- way play on? What style of pen does Waterman employ? What kind of soap does Mrs. Col- gate lave with? What kind of oil does Rockefeller burn? What shaving cream does Mr. Men- | nen shave with? Such are the things I simply ache to learn. Arthur Guiterman. Engaged N R. BONGG: I haven't seen your av. wife Mr. Do No, she’s looking for n apartment to match our new radio outfit. ?OUND—Box of Grape Nuts. Can e same by identifying same and pay- ng for this adv. A, R. Robison, Goshen R. R. 6, Box 101. —Goshen (Ind.) News-Times. be ELL, it was a sort of a card- board box—” ROGER & GALLET ‘Paris satisfy every practical and senti- mental demand—the right fra grance, the right shade for your complexion, purity, convenience in use, and beautiful. Made by compression only, from their world famous face powders:—and now offered in the fragrances of Le Jade AND Gleurs d’ Amour Dor Sale by Best Stores Everywhere ROGER & GALLET Parfumeurs - Paris 709 Sixth Avenue New York Canadian Agency: Emile Mériot 103 rue St, Francois-Xavier, Montreal Write for “Fashions in Fragrance,” out colorful little book of Parisian toilet: specialties. Complimentary on request. rievrs, Fx amour comicbooks.com