Life, 1926-10-14 · page 34 of 44
Life — October 14, 1926 — page 34: what you’re looking at
What you’re looking at
This page is primarily a **Bell System telephone company advertisement** disguised as editorial content, emphasizing the telephone's indispensability to American life. The photograph shows telephone operators maintaining service during winter storms—a visual argument for their reliability and dedication. The accompanying text argues that 17 million telephones and 300,000 workers enable civilization; their absence would paralyze society. This is corporate propaganda framing telephone infrastructure as essential public service. The page also contains unrelated humor items ("Playing Safe," "100% Unprejudiced") and "Mrs. Pep's Diary"—a satirical column mocking upper-class women's preoccupations with trivial matters (shopping, dinner parties, complaints about servants). The "100% Unprejudiced" section sarcastically criticizes a feminist congress promoting Latin American interests as "narrow" and "fanatical"—reflecting the era's dismissal of women's and racial-justice movements. The overall effect: corporate promotion mixed with light satire targeting women's vanity and progressive causes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ a Howecer storms may interfere with travel, telephone operators are at their posts eAn Unfailing Service Americans rely upon quick commu- nication and prove it by using the telephone seventy million times every twenty-four hours. In each case some one person of a hundred mil- lion has been called for by some other person and connected with him by means of telephone wires. So commonly used is the telephone that it has come to be taken for granted. Like the air they breathe, people do not think of it except when in rare instances they feel the lack of it. Imagine the seventeen American telephones dumb, and the ires dead. Many of the eve activities would be paralyzed. Mz million aphs and every means of com- munication and transportation would be overburdened. The streets and elevators would be crowded with messengers. Newspaper men, doc- tors, policemen, firemen and busi- ness men would find themselves fac- ing conditions more difficult than those fifty years ago, before the telephone had been invented. To prevent such a catastrophe is the daily work of three hundred thousand telephone men and women. To maintain an uninterrupted and dependable telephone service is the purpose of the Bell System that purpose all its resources are devoted. nd to energy and AMERICAN TELEPHONE AND TELEGRAPH Company AND AssociaATED ComPANIEs IN ITS SEMI-CENTENNIAL YEAR THE BELL SYSTEM LOOKS FOR- WARD TO CONTINUED PROGRESS IN TELEPHONE COMMUNICATION Playing Safe IM: What are you shooting at? Tim: Ch, nothing. “Why not get a target?” “Then Ud know when [ missed.” “But if you're shooting at nothing —how do’ you know when you hit it?” “Can't miss—impossibl YWAY, the Channel has taught us the difference in appearance of swimmers and bathing beau 100% Unprejudiced “T ATIN America for the Latin Ameri is the — slogan adopted by an international Femi- nist Congress in Chile. Which, as all Nordic, white, Protestant An ans, and especially those with mining and cattle interests, will tell you, is a narrow, bigoted, fanatical policy. ON’T envy a good complexion. Buy onc! Mrs. Pep’s Diary (Continued from page 16) Hayes was so splendid that my in- difference to never _havir Maude Adams was increased, Sept. Ww. kened early by a long- 23rd distance call from Sam, and I did entreat him frantically as to how the arrange- ments with the movers had come out, and enjoin him to make this and that arrangement vital to our future hap- piness, but all I could get out of hin was pronouncements that he missed me and inquiries as to the state of my affection for him, when God alone knows what is to be done about the bookshelves. Out to the shops, being halted so prodigiously in the traffic that I could more easily credit Meg Sutphen, who told me that not long since when she was catehing a train her » had been so delaved that she was forced to descend from it in Vanderbilt Avenue, run across the station with her bags for of time to get a porter, and dash through the gate with her ticket in her tecth, Not a brown walking shoe to my liking could I find in the town, but I did purchase two perfect hats, of the sort that move re to pity South Sea women that they must go through life without know- ing the cestasy of suitable millinery, and then to luncheon with Frmy Anders, who, when I discoursed en- thusiastically of one thing and another, did say that she envied me my ability to derive pleasure from inconsequential things, which, upon reflection, I do way of calling me a damned fool. But I do envy Emmy naught, and I had liefer sit on the edge of to no purpose than special ment flies. This night, reading in the book of verse which Mitchell once wrote out for me, I did come across the Yeats stanza be- ning, “When you are old and gray and full of sleep,” and find that n had scribbled in the margin: Take no chances; get your face lifted.” to be a polite chair con oint= Anne Baird Leonard. At the Back Door TINERANT FISHMON Here's some fresh oysters, Indy, nice fresh oysters — fifty cents and seventy-five cents. Canerun Hovusewir difference in the oysters? Fisumonoer: Oh, there isn’t any difference, only some people like to pay fifty cents and some like to pay seventy-five. What is the comicbooks.com