Life, 1926-10-14 · page 2 of 44
Life — October 14, 1926 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Sheaffer pens, a major American writing instrument manufacturer based in Fort Madison, Iowa. The ad features decorative ornamental borders and images of Lifetime pens (in green and black) alongside a small portrait illustration. The marketing message emphasizes the pen's durability and lifetime warranty—an unusual guarantee for the era. The text claims the Lifetime pen will last indefinitely and be repaired free if it fails. Pricing information is provided: fountain pens at $8.75 (green/black), ladies' version at $7.50, pencils at $4.25, and Blue Label Leads at fifteen cents. This represents straightforward commercial advertising from the early 20th century, not editorial cartooning or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Long-life is a matter of master craftsmanship Even those fine old workmen whose products have come down to us through the ages, could not have guaranteed their 300d handiwork as this remarkable Lifetime® pen is guaranteed. We have tested it on a pigantic scale and we know that it will last a life- time. If it should fail in any particular its makers will repair it without charge. We doubt if there has ever been another such guarantee, so sweeping, in its import. Buy a Lifetime pen and you are pen-equipped for a lifetime, without further cost. “Lifetime” pen in Breen or black, $8.75, Ladies’, $7.50—pencil, $4.25 Blue Label Leads—fifteen cents At better stores everywhere SHEAFFER'S | PENS* PENCILS* SKRIP W.A.SHEAFFER PEN COMPANY - FORT MADISON, IOWA LONDON OFFICE, 199 REGENT STREET Identify the aristocrat of pens by this white dot comicbooks.com ia gia ae ipa eS ae ee ee ee a ee ee a