Life — October 14, 1926 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Sheaffer pens, a major American writing instrument manufacturer based in Fort Madison, Iowa. The ad features decorative ornamental borders and images of Lifetime pens (in green and black) alongside a small portrait illustration. The marketing message emphasizes the pen's durability and lifetime warranty—an unusual guarantee for the era. The text claims the Lifetime pen will last indefinitely and be repaired free if it fails. Pricing information is provided: fountain pens at $8.75 (green/black), ladies' version at $7.50, pencils at $4.25, and Blue Label Leads at fifteen cents. This represents straightforward commercial advertising from the early 20th century, not editorial cartooning or satire.