Life, 1926-10-07 · page 6 of 44
Life — October 7, 1926 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a Life magazine ad for the Mimeograph machine, published by the A.B. Dick Company of Chicago. The ad's heading "IT STARS" uses theatrical language to promote the device as revolutionary office technology. The mimeograph—a stencil-based duplicating machine shown in the image—is marketed as uniquely useful for producing thousands of clean copies of documents quickly and cheaply. The ad emphasizes its speed, ease of operation, and cost-savings for "business and educational institutions." There is no political cartoon or social satire here. This is straightforward early 20th-century advertising copy emphasizing the machine's practical advantages over competitors and inviting readers to request an informational booklet.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IT STARS There is no other device that occupies the Mimeo- graph’s sphere of usefulness. It stands alone. While it is a great duplicator it has no duplicate. The rapidity with which its simple stencil can be prepared and put into operation, thereby speedily producing thousands upon thousands of clean-cut copies of typewritten, hand- written or hand-drawn sheets, puts it in a class by it- self. Its method is its own. And that method is saving a great deal of time and money for thousands of large and small business and educational institutions throughout the world. Its operation requires no especial skill, and private work may be done in the seclusion of the office under personal direction. A booklet, which we will gladly send, without obligation, will explain how it may star for you. Send your request to A. B. Dick Company, Chicago—today. MIMEOGRAPH comicbooks.com