Life, 1926-10-07 · page 30 of 44
Life — October 7, 1926 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertisements and light satirical commentary** from an early 20th-century American magazine. The main content includes: **Milano Pipe Advertisement** (left): A luxurious pipe marketed as imported Italian briar, emphasizing quality and craftsmanship—typical high-end consumer marketing of the era. **"More of the Same"** (column): Brief satirical observations on contemporary American life, including jokes about Prohibition-era gin, Ford's declining production (possibly referencing eugenics theories), and college attendance driven by attending football games rather than education. **"Ultra-Systematized"** (story): A satirical short story mocking blind consumerism and over-reliance on commercial media. The protagonist (Jelbean) depends entirely on the "News-Pictorial" newspaper for all decisions—horse betting, entertainment choices, restaurant menus, weekend plans—illustrating how advertising and media manipulation had saturated American consumer culture. **Pipe Tobacco Advertisement** (right): Features testimonial from a professional singer endorsing Edgeworth tobacco for throat safety. The satire criticizes how modern Americans had become dependent on commercial media to direct their lives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Ln @ mighty. fr comfortable pipe The Sweetest Pipe In The World From the sunny shores of the Medi- terranean, we brought this century- old Italian briar root! Slowly, pains- takingly, we seasoned and aged it for the Milano bowl. Skilfully our crafts- men fashioned it to a shape of grace and beauty. Milanos are cool, sweet—everything ever longed for in a pipe. Light up a Milano and learn what luxury a pipe can be. Milano comes in 37 smart shapes, smooth finish, $3.50 up. Rustic models, $3.00 up. All are “Jnsured” for your protection. Look for the White Triangle on the stem. Ws, DEMUTH & CO. World's Largest Manufacturer of Fine Pipes 230 FIFTH AVENUE NEW YORK More of the Same HE most tolerant man I know still insists that his is the only satisfactory formula for ig gin. * * # Production of Ford cars was smaller this year than last, which makes it appear that the theories of eugenics are being applied success- fully in the automobile industry. * * # The seeret of industrial success, peculiarly, is to keep other people industrious for your benefit. ee # The real reason for the increase in the number of college students is that fathers who did not have the advantage of a higher education still are anxious to get a couple of tickets for the Big Games. * * # We are now coming to a nice social question: is it sporting for the former patrons of a retired bootlegger to ackball their benefactor when he is proposed for club membership? J. K.M, Ultra-Systematized ELBEAN whistled gaily as he opened the door of N Pictorial prize design bungalow for a forty-foot lot. That afternoon he had fluttered ten dollars on Prancing Moe, the horse named in black type as the Ne ictorial’s one best bet, and Prancing Moc had romped at the pleasant odds of 4 to 1. In his hand Jelb held “Why Blondes?” the News-Pictorial’s selected “Book of the Month,” and he was looking for- ward as well to an enjoyable hour listening in on Station WHAM, se- lected by the News-Pictorial as the evening's best program. “Lou,” he called out, “what do you think!—I got seats for ‘So's Your Uncle’ Monday night. It’s the News-Pictorial’s ‘Show you should see.” Why, what's the matter?” “Oh, J-Jimmy, there’s no dinner.” “No dinner?” “No, Jimmy. I 1-lost the page out of the News-Pictorial with the week's selected menus, and I d-didn't know what to order.” ere, there, Lou, don’t ery. We'll pop out to a restaurant. Al- though, darling, you should be more careful, Suppose I'd gone and lost the page with the News-Pictorial’s selected week-end tour; we shouldn’t have had anywhere to go to-morrow.” Te Pe ews- Entirely Superior Rv: Canadian liquor laws are better than ours. Dus: So is their liquor! Pipe-Smoking Singer Discovers the Right Tobacco It’s plain to see why a pipe-smoking pro- fessional singer cannot afford to. take chances. His throat is his fortune, and any tobacco that scratches or parches is ruinous, Read this interesting letter: Larus & Bro. Co. Dear Sias I am a professional singer, and per haps my little “pipe story” may interest you. The first thing a singer looks for in pipe tobacco is its effect, or rather lack of effect, upon the throat. I am a rabid pipe fiend, snatching a smoke at every opportunity. I tried many different kinds of pipe mixtures, cheap and expensive, but while I succeed in finding some brands that had some regard for my larynx, still, it seemed, the process of eliminating the parch also eliminated the real tobacco flavor that every smoker seeks. ‘Then came the dawn! While wai in a manager's office for him to com a re blue box lying opened upon his desk, The juicy slices of tobacco served the impulse, and taking out my trusty bruyere, I crumpled a vowlful and began to puff. geworth, and from then on, smoke it relentlessly, but I do business exclusively with this ono manager. Yours for flavor, Frank McGrath. Let us send you free samples of Fdge- worth so that you may put it to the pipe test. ples, you'll like worth wherever whenever you buy it, it never cha in quality. Write yourname and address to Larus & Brother Company, 16-V S. 2ist Street, Richmond, Va We'll be ° ful for the name and address of your tobacco dealer, too, if you care to add them, Edgeworth is sold in various sizes to suit the needs and means of all purchasers. Both Edgeworth Plug and Edgeworth Ready-Rubbed are packed in small, pocket- size packages, in handsome humidors hold- ing a pound, and also in several handy in- between sizes, To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two dozen carton of any size of Edgeworth I’lug Slice or Edgeworth Ready-Rubbed for the same price you would pay the jobber. Qn your radio—tune in on WRVA, Richmond, Va.— the Edgeworth station. Wave length 286 meters. comicbooks.com