Life, 1926-09-30 · page 30 of 36
Life — September 30, 1926 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising with some editorial content**. The main elements are: **Gastrogen Tablets Advertisement** (left): A digestive aid marketed as gentler than competing antacids like soda bicarbonate. The pitch emphasizes it corrects stomach acidity without over-alkalizing—a technical distinction meant to appeal to health-conscious consumers of the 1920s when patent medicines heavily advertised scientific-sounding benefits. **"Life and Letters" Column** (center): A literary review by Baird Leonard discussing female characters in contemporary fiction, particularly praising a character named "Jick Kent" for representing modern womanhood—independent, economical, and practical rather than romantic. **Cara Nome Perfume Advertisement** (right): A luxury toiletry product marketed to women for their "dressing table." **There is no political cartoon on this page.** The content reflects 1920s consumer culture and literary tastes, with advertising dominating the layout—typical of Life magazine's business model during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life ad] A digestive aid that never works overtime! TS next time you feel uncomfortable after eating, try a couple of Gastrogen Tablets. They will give you quick relief from your in- digestion, heartburn or gas—without in the least interfering with your normal digestion For Gastrogen Tablets never go too far, as soda bicarbonate and preparations containing it are very apt to do. With alkalies of that! kind, the least overdose leaves your stomach with an alkaline residue that is almost as un- welcome as the hyperacidity itself. For normal, healthy digestion requires a| slight acidity of the stomach—1-5 of 1 percent —and until nature restores this balance, proper digestion is out of the question. Gastrogen Tablets stop when they correct acidity Gastrogen Tablets have the happy faculty of overcoming hyperacidity quickly, then stop- ping their work. They cannot alkalize the stomach, You could eat them all day, and the| excess would only pass through your system| harmless and unchanged. So, if you suffer from digestive distress, give] Gastrogen Tablets a trial. Find out what it means to correct indigestion without hamper- ing digestion! Gastrogen Tablets are mild, safe and effec- tive. They drive away the discomfort of indi- gestion, heartburn and gas in ten to fifteen minutes. They have a spicy, aromatic flavor that everybody likes, and as an agent for sweet- ening the breath they can hardly be excelled. Your druggist has them in handy pocket tins of 15 tablets for 20c; also in cabinet-size bottles of 60 tablets for 60c. If you want to try them before you buy them, send the coupon fer, ‘free introductory packet of 6 tablets. GASTROGEN ablets © Bristol-Myers Co., 1926 Life and Letters (Continued from page 20) speaks the truth, for Jick Kent is the most presentable specimen of the younger generation—with the ex- ception of The Constant Nymph, who is disqualified by circumstances from that class—that I have en- countered: in recent fiction. The story recounts her progress from early childhood to the day when, as married woman and mother, she is wise enough to say good-by to the Lancelot of her dreams who came too late—the gentleman who inspired her at their first meeting to rush out secretly to the back stoop for air and the reflection, “So there were such people in the world!” and to hope that the football captain wouldn't make her do the Charleston until after they were out of his sight. There is nothing Scott-Fitzgeraldy about Jick except her appearance, and at the age of eighty she will still belong by disposition in “Alice in Wonderland.” It is rather pleasant to read about a girl who was seen in the shopping district two hours be- fore her formal church wedding, and one of whose ideas of economy was to pass a balloon vender without buy- ing any of his wares. Baird Leonard. Next Week— Back to the Dark Ages in the Gay Nineties Number for those who once laughed with and those who now laugh at the Mauve Decade. oe & Coming— the Crime Number, Odd Number, Foot- ball Number and the Christmas Number— © with a cover by COLES PHILLIPS Read LIFE regularly— Every Week! The Perfume of a Thousand Delights CARA NOME is the haunting per- fume of many flowers, caught for you and imprisoned in many de- lightful toilet necessities. Cara Nome Compacts, Powder, Tal- cum, Bath Salts, Toilet Water, Cold Cream, Extract, Soaps—all the ex- uisite preparations youneed for your itary dressing table. The fragrance of early blossom time is in every Cara Nome toiletry. So fine, so delicate, so redolent of sweec flowers, that you are instantly cap- tivated. The Cara Nome package is as dis- tinguished as its contents. Sold only at Rexall Drug Stores. SAVE with SAFETY at your Drug Store You will recognize it by this sign Liggetts are also Joxall stores comicbooks.com