Life, 1926-09-30 · page 2 of 36
Life — September 30, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It shows a Pierce-Arrow automobile—specifically a "Five Passenger Four Door Coach" priced at $3250—displayed against a Mediterranean villa backdrop. The ad emphasizes luxury features: custom Pierce-Arrow construction, wool upholstery, silk curtains, and advanced engineering (four-wheel brakes, Houdaille shock absorbers). Multiple Series options are listed with varying prices ($2895-$7000). The architectural setting and refined aesthetics target wealthy buyers. The tagline "Its body alone will win you" suggests aspirational messaging—that owning this car signals social status and refined taste. There is no political satire or cartoon commentary present. This is a straightforward luxury automobile advertisement from the automobile industry's golden age.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Series 80 A moderate payment now, balance to be evenly distributed over'a period of months, will secure immediate deliv- ery. Demonstrations any time upon request. Write for complete catalog. Series 80 in 12 body types, $2895 40 $4045, at Buffalo Series 33 Dual-Valve Six, $5250 to $7000, at Buffalo Custom-built by TS body alone will win you. Enduring beauty has been built into ie by the same skilled hands that fashion the most costly Pierce-Arrow models. It comes to you in your choice of six distinctive, charming color combinations. Inside are deep, restful cushions, At Buffalo Wear Excise Tax Additional Five Passenger Four Door Gach. Prerce-Arrow- soft-finish wool upholstery, heavy Wilton velvet carpets, luxurious silk window curtains and similar appointments char- acteristic of Pierce-Arrow. It has Pierce-Arrow four-wheel brakes and Houdaille shock absorbers. The chassis is the standard Series 80 six-cylinder. THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. ; PIERCE-ARROW comicbooks.com