Life, 1926-09-23 · page 38 of 40
Life — September 23, 1926 — page 38: what you’re looking at
What you’re looking at
This is a full-page advertisement for Burberrys overcoats, not a political cartoon. The ad appears in *Life* magazine (page 36) and promotes the luxury British clothing brand's products. The advertisement's strategy is to link product quality to English nationalism and climate. It argues that Burberrys' superiority derives from being manufactured entirely in England, where the moist British climate supposedly preserves special properties in wool that are lost in "harsher, more metallic climates." The ad emphasizes that while "Burberry smartness is often imitated, but has never been equalled." Notable is the royal warrant at bottom: "By Appointment to H.M. King George V," conferring prestige through royal association. The ad targets American and Canadian dealers, marketing English craftsmanship and exclusivity to North American consumers during what appears to be the interwar period. There is no satire or cartoon content on this page—it's straightforward luxury brand advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BURBERRYS anp ENGLISH CLIMATE HE English climate plays a large part x in giving Burberry overcoats their world-famous combination of light weight and great warmth. Few people real- ize this fact—that woolens worked in the moist climate of the British Isles retain certain natural qualities of the raw wool * which are lost when the wool is woven in harsher, more metallic climates. Every stage in the making of a Burberry takes place in England, from the first free-swinging design tothe last touchof expert tailoring. Burberry smartness is often imitated, but has never been equalled. Dealers in every important city in the United States and Canada. BURBERRYS LTD. OF LONDON, ENGLAND New York Wholesale Office— 14 East 38th St. , By Appointment to -M. King George V BUSH TERIONAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com