ComicBooks.com Register / Loginit's free!

Life, 1926-09-23 · page 34 of 40

Life — September 23, 1926 — page 34: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — September 23, 1926 — page 34: Life, 1926-09-23

What you’re looking at

This page contains **advertising and satirical social commentary** typical of 1920s Life magazine. **The Advertisement:** The top-left features John Davey, founder of tree surgery as a profession. The Davey Tree Expert Company uses five reassurance points to market professional tree care—essentially arguing that consumers must "buy on faith" in an unfamiliar service. This reflects early 20th-century anxieties about trusting specialized professionals. **The Satire:** The center column, "Further Lessons in Manners," mocks both rude hosts and insufferable dinner guests through verse. The "Goop" character who constantly makes clever, cutting remarks represents the tiresome intellectual show-off—someone trying too hard to appear witty. The final verse about grooming yourself to become "an errand boy" offers ironic social advice. **Mrs. Pep's Diary** recounts a boating mishap written in deliberately overwrought, fussy language—satirizing breathless society column writing. The page announces an upcoming "Freshman Number" with cover art by John Held Jr., a prominent cartoonist of the era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

John Davey, Father of Tree Surgery Choose your tree surgeon on these 5 points 1. How much experience? Davey Tree Surgeons have back of them the whole life of Tree Sur- gery, founded by John Davey, plus 25 years organization experi ence. - How was he trained? Davey Tree Surgeons are not only carefully selected, but are thor- oughly trained in practical skill, plusscientifictraininginthe Davey Institute of Tree Surgery. Are proved methods used? Davey methods are standardized. They are proved by vast experi- ence—a half million trees saved by Davey Tree Surgeons in 25 years. No experimenting is done on your trees. How can you be sure? You, as a layman, cannot possibly | know Tree Surgery values. You must buy on faith. The Davey Tree Expert Company guarantees that its men are personally re- liable, thoroughly trained, and give satisfactory skilful service. Is he responsible and permanent? Davey Tree Surgeons represent a permanent, responsible concern, doing a national business of more than $2,000,000 in 1926, having nearly 700 trained and reliable Tree Surgeons, with a competent organization and adequate super- vision to give quality service, and with ample resources and disposi- tion to make good to its clients. Local representatives live and workin your vicinity. Write today. The Davey Tree Expert Co., Inc. 431 City Bank Building Kent, Ohio Life Further Lessons in Manners WHEN some one comes to visit you, What is the proper thing to do? Make things so incommodious That she'll soon leave, without a fuss. It’s not quite nice to put a pin Beneath her, but who asked her in? So, if she starts out, don’t say “No”: Some careless people never go. Il I know a little Goop who never Desists from trying to be clever; ing he sees he barks ynical and smart remarks. The folks who hear his irony Are agonized as they can be. Why have they found his mots ac- cursed ? Because they could not crack them first. III Be clean and tidy; brush your hair With caution; cultivate an air Of cagerness; shine up your shoes Until they gleam like home-made booze; Knot well your necktie; have your suit Pressed y neatly; look astute; Irradiate impulsive joy— And you may be an errand boy. Simonetta. Mrs. Pep’s Diary (Continued from page 2+) Nara-Mattah that his wife was hav- ing hysterics thereon, I made ready to attack him with an oar, I having emitted no sound throughout the episode save a frenzied injunction against his trying to swim the dis- tance, but my relief was so great when he did clamber over the side that I did nought but burst into tears. Then I did entreat him to show me how to start the engine, etc., so that by the time we quit the water, I was in a position to qualify if Sir Thomas Lipton should perchance be shorthanded. Motoring home through the town, I did perceive it was an auspicious time to demand aught which I might desire, so I did ask Sam to stop at the popcorn stand first and then to fetch me a choco- late sundae front the drug store, both of which he did, with no comment save a reflection that if only he had had the wits to leave me at the Day Nursery before starting out, our pre- dicament might not have been so grave. But I kept silence, a policy which I have discovered to be ex- pedient when I have wangled for my- self any unaccustomed indulgence. Baird Leonard. That we may fittingly celebrate the opening of the collegiate year, we have prepared the Freshman Number which will be visible on the news stands Next Week—with a cover by John Held, Jr. Following this comes the Gay Nineties Number (O- tober 7), a glorious burlesque of the good old days when women wore clothes, There are other special issues on tap, including the Crime, Football ana Odd Num- bers. Watch for them. Read LIFE regularly— Ever} Week! comicbooks.com a ara £m er reer me a. er [_- fo, ces