Life, 1926-09-23 · page 30 of 40
Life — September 23, 1926 — page 30: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not a satirical cartoon. The dominant content is a **Pepsodent toothpaste ad** featuring a smiling man's portrait and copy promoting the product's ability to remove "film" from teeth and firm gums. The ad employs early 20th-century advertising rhetoric about dental science and hygiene, claiming Pepsodent uniquely removes a "germ-laden film" through a new method. The dramatic language ("glorious, gleaming") and appeal to vanity ("adds so immeasurably to one's personality") typify period marketing. The page also includes: a free sample coupon, book reviews (including Carl Van Vechten's *Nigger Heaven* about Harlem life), and a brief note about Wall Street's literal geography and figurative dangers—likely a light joke about financial ruin. There is no political satire visible; this is straightforward commercial content with literary notices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+28 FREE 10-day tube—mail coupon made white — glorious, gleaming! Your gums like coral to con- trast them when the film that clouds and endangers them is combated in this way HOSE dazzling clear teeth that add so immeasurably to one’s personality and natural charm are the results, ac- cording to authorities, of correct care. Millions have found them in this new way. Dull teeth thus are largely over- come. Gums are firmed and given a healthy, coral color. Film— that’s the trouble Dental science now traces scores of tooth and gum troubles to a germ-laden film that forms on your teeth. Run your tong across your teeth and you will feel it—a slippery, viscous coating. It clings to teeth, gets into crevices and stays. It lays your gums open to bacterial attack and your teeth open to Germs by the millions breed in it. And they, with tartar, cause pyorrhea. Removes that film. Firms the Gums Now new methods are being used. A dentifrice called Pepsodent—different in formula, action and effect from any other. It accomplishes two important things at once: Removes that film, then firms the gums to a healthy coral tint. Send the coupon. Clip it now before you forget. FREE PB dent epsaden MallCoupon | sacs - = for 10-Day The New-Day Quality Dentifrice Tube to Endorsed by World's Dental Authorities THE _PEPSODENT COMPANY, Dept. 752, 1104 S. Wabash Ave., Chicago, Ill, U.S. A. Name... Address... — = Only one tube toa family Life Among the New Books Nigger Heaven. By Carl Van Vech- ten (Anopf). High, and various other kinds of, hfe in Harlem as grist for one of our most sophisticated literary millers. __The Lunatic in Charge. By J. Storer Clouston (Dutton). Further humorous adventures of the gentleman who in for- mer titles has been at large. Not Afraid. By Dane Coolidge (Dut- ton). Another of those thoroughly West- ern tales. ~ The Prince of Poets. By S. A. E. Hickson (Gay and Hancock). A_con- tribution to the Baconian side of the Shakespeare scandal. 101 New Ways for Women to Make Money. By Ruth Leigh (Simon & Schuster). An incentive to the ladies to put on a paying basis whatever talents they may have. Perella. By William J. Locke (Dodd, Mead). Although one Locke novel is very like another, this one is about an English girl who made a precarious living copying old masters in Florence. : Lord Raingo. By Arnold Bennett (Doran). An extremely sympathetic presentation of a British Cabinet member as a man, Devices and Desires. By Vera Wheatley (Dutton). A story about a girl who wanted to be a heroine and was obliged to let Fate write the réle for her. The Golden Dancer. By Cyril Hume (Doran). A factory hand in quest of a dream makes much better copy than a centaur’s wife. The Corbin Necklace. By Henry Kitchell Webster (Bobbs-Merrill). A hundred-thousand-dollar wedding present disappears, etc. A Touch of Earth, By Lella War- ren (Simon & Schuster). The young men who started the crossword puzzle craze now take a chance on the younger generation in its subtler and finer aspects, if any. The Detective’s Holiday. By Charles Barry (Dutton). Showing what a tangled web can be woven Yarder who starts on a vacation. Flight. By Walter F. White (Knopf). The moving story of a cultured Creole i as forced by circumstances to Fraternity Row. By Lynn and Lois Montross (Doran). The exploits of a University lounge-lizard. BL Note on Wall Street Walt TREET lies between Trinity Churchyard and the st River, thus furnishing every facility for a graceful exit for those whom it is through with. Very few persons who are skinned in Wall Street, however, have the i prominence which would them to crawl into the exclusive Trinity burying-ground. And very few really jump into the East River, although they could do so with very little expense. They borrow a few dollars somewhere, or hock the wife's furs and jewels, and go right back to Wall Street. Speaking of lambs, was it Barnum who said there is one shorn every minute? b 5 > about a Scotland. | Scotch couple who hi GOLF at the BRO“4DMOOR is best in September and October 1f-hole Donald Ross course. Gor gcous scenery. Warm days. Cool nights. Summer vacationists gone. Diversified social life, exclusive, en: joyable. Metropolitan hotel accommodations. Th BROADMOOR Colorado Springs, Colorado UPON [INS tS UP KEMP'S BALSA FOR THAT COUGH! N the crowd across the street from an apartment house fire stood a d been forced to flee from the burning building, leaving behind all they owned. “Good Heavens, Andy!” suddenly exclaimed the wife. “We forgot to turn off the radio!” Orient - Round theWorld Visit Honolulu, Japan, China, Manila, Malaya, lon, India, Egypt, Italy, France, Boston, New York, Havana, Panama, Los Angeles and San Francise Go aboard palatial President Liners. Outside rooms with beds, not berths. Aworld-famous cuisine. ae Sailings every Saturday from San Francisco (every two weeks fromBoston andNew York) Also a sailing every twelve days from Seattle direct to the Orient without: at Honolule. Dollar Steamship Line oO: i comicbooks.com