Life — September 23, 1926 — page 3: what you’re looking at

What you’re looking at

# Marmon Automobile Advertisement This is **not satirical content** but rather a straightforward **luxury automobile advertisement** from Life magazine. The page announces Marmon's new "custom-built motor cars" by distinguished coachbuilders. The advertisement emphasizes that Marmon offers wealthy buyers individualized vehicles combining a precision-engineered chassis with custom body designs reflecting personal taste. The text appeals to affluent consumers seeking exclusivity and refined transportation. Starting prices of "$3195 upward" positioned Marmon as a premium product. The heraldic coat of arms references the Marmont family of France (dating to 1480), lending European prestige to the brand. This represents typical early 20th-century American luxury car marketing targeting the wealthy elite.