Life, 1926-09-23 · page 3 of 40
Life — September 23, 1926 — page 3: what you’re looking at
What you’re looking at
This is **not satirical content** but rather a straightforward **luxury automobile advertisement** from Life magazine. The page announces Marmon's new "custom-built motor cars" by distinguished coachbuilders. The advertisement emphasizes that Marmon offers wealthy buyers individualized vehicles combining a precision-engineered chassis with custom body designs reflecting personal taste. The text appeals to affluent consumers seeking exclusivity and refined transportation. Starting prices of "$3195 upward" positioned Marmon as a premium product. The heraldic coat of arms references the Marmont family of France (dating to 1480), lending European prestige to the brand. This represents typical early 20th-century American luxury car marketing targeting the wealthy elite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life _ 1 MARMON announces anew series of custom-built motor cars by distinguished body builders RE Marmon has gone to new lengths in interpreting the needs, desires and tastes of the fine car buyer -+ surrounded by the foremost custom-body talent in America, Marmon has created a new series of the most advanced and authoritative mode -}+ then has extended to the individual purchaser the charm and satisfaction of expressing his own intimate taste from an exceptionally wide range of options -++ the famous precision-made chassis represents years of concentration on one basic design continuously refined and improved until today it very closely approaches the ideal of transportation -- now more than ever you will value the Marmon for what it is, for what it will do and for what it means + -- + also, standard cars from $3195 upward, f.o.b. Marmon Motor Car Company, Indianapolis —arms of the Marmont family of France (1480) from which the Marmon name is derived comicbooks.com