Life — September 9, 1926 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical content**—it's an advertisement for the Mimeograph machine, placed in Life magazine. The ad uses the metaphor "Deep Anchor" to compare the mimeograph's reliability to a ship's anchor in storms. The image shows the actual machine itself. The text argues that businesses need the mimeograph to succeed by rapidly producing copies of letters, circulars, and bulletins. It positions the device as essential for institutional communication and last-minute correspondence. The ad targets business owners and educational institutions, emphasizing the mimeograph's speed and dependability as competitive advantages. Readers are invited to contact the A.B. Dick Company in Chicago for more information. This represents early 20th-century office technology marketing in a humor magazine's advertising section.