Life, 1926-09-09 · page 6 of 40
Life — September 9, 1926 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's an advertisement for the Mimeograph machine, placed in Life magazine. The ad uses the metaphor "Deep Anchor" to compare the mimeograph's reliability to a ship's anchor in storms. The image shows the actual machine itself. The text argues that businesses need the mimeograph to succeed by rapidly producing copies of letters, circulars, and bulletins. It positions the device as essential for institutional communication and last-minute correspondence. The ad targets business owners and educational institutions, emphasizing the mimeograph's speed and dependability as competitive advantages. Readers are invited to contact the A.B. Dick Company in Chicago for more information. This represents early 20th-century office technology marketing in a humor magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEEP ANCHOR That business best succeeds which is most securely protected against any possible storms of adversity. As a means of firmly lashing a business to its trade the Mimeograph has no rival. Its ability to easily turn out thousands of well printed copies of letters, circulars, bul- letins, drawings, etc., in every hour of the working day, is enabling business and educational institutions through- out the world to establish themselves with a thoroughness and soundness that would be impossible without it. And in the quick need for a last minute communication it “stands by” ready for instant action. It is helping others as it may help you. Why. not find out all about its place in affairs today? A request to the A. B. Dick Company, Chicago, for current booklet will bring full information confirming its adaptability to the requirement of your business. MIMEOGRAPH comicbooks.com