Life, 1926-09-09 · page 40 of 40
Life — September 9, 1926 — page 40: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement for Ipswich hosiery**, not political satire. The illustration by Joseph Farrell depicts a woman returning from summer vacation with damaged stockings—a relatable problem for the era. The joke plays on the phrase "nothing to wear," a period expression about wardrobe depletion. The visual gag shows a woman surrounded by vacation gear (tennis racket, shoes, scattered clothing) with her stockings visibly ruined from outdoor activities like hiking through bushes and sand. The ad's pitch: summer vacation destroys quality hosiery, so women will need to replace their stock with new fall styles. Ipswich offers affordable options (around a dollar per pair) in silk, rayon, and wool blends. This reflects early 20th-century consumer culture targeting women, treating hosiery as a necessity regularly requiring replacement—a practical sales angle rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JSOSEPN FARRELLY Back from Vacation —and “nothing to wear” ae vacations are hard on fine hosiery. Sand in a shoe is nene too good for a silk-clad foot. Bushes and underbrush take their toll in rips and tears from passing ankles. “Nothing to wear”—in the matter of stockings—often comes so near to being a reality by the end of the season, that it’s consoling to find the stores stocked with the new fall styles to replenish your supply as soon as you come home. Feces eke a of teewich You will want to see the new styles and colors in Ipswich Ho- De Luxe Stockings stgrY—in pure silk, combinations of silk and rayon, and woolen Nae nr | mixtures for fall—popularly priced around a dollar a pair, as typi- Atom: cal Ipswicr values, with some full-fashioned styles which cost a _ little more, ‘What size?. IPSWICH MILLS, Ipswich, Mass. Lawrence & Co., Sole Selling Agents Send us this coupon If siees IPSWICH 02 HOSIERY © comicbooks.com