Life, 1926-09-09 · page 38 of 40
Life — September 9, 1926 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertisement for *The Golden Book* magazine**, not a political cartoon. The page announces the magazine's discovery of "twelve immortals" of world literature—classical authors like Homer, Plato, Shakespeare, Dante, and Goethe—as regular contributors. The satire is subtle and self-promotional: the ad claims these great historical writers have been "found" as contributors, humorously implying *The Golden Book* has somehow secured their work. This is obviously tongue-in-cheek—these authors are deceased—but the point is that the magazine reprints their classic writings alongside contemporary authors (Irvin Cobb, Edna Ferber, Booth Tarkington). The left column lists the magazine's actual recent contributors, mixing established and lesser-known writers to suggest literary prestige and variety. The advertisement positions *The Golden Book* as offering both timeless classics and modern relevance at 25 cents per copy, with a promotional five-month introductory offer for $1.00. It's essentially aspirational marketing: promising readers access to humanity's greatest minds.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Last Issue Has Complete Stories - Plays Essays - Poems by Epna Ferper Amprose Brerct Rosert Herrick Henry C. BuNNER ARTHUR SHERBURNE Harpy Stewart Epwarp Waite Luis Munoz Marin Dovcias JERROLD SAMUEL TAYLOR COLERIDGE Joseru QuINLAN Murpuy Leonx1p ANDREYEV Leonarp MERRICK Ottver Herrorp Jous Fox, Jr. Kennetn GRaname Cetin THAXTER F. Hopxtnson Sati Witurast M, THACKERAY Artuur Symons Tuomas Harpy Tuomas De Quincey Joun MING WILSON Estu ABORIAU Watt Wuitaan ><) The Last Issue Also Has Bits You Remember by Browntxc Ovra MELVILLE pe Mav Mark Twain Harpy Bierce Tuomas Paine Byron ANATOLE France SHAKESPEARE Pepys ‘THoREAU PAVLOWA Str Ottver Lovce Dean Ince S.S. Kre: Owen Younc Hrywoop Broun Stxetarr Lewis Axprew MELLON Conrad Swit STEVENSON Sr. MattHew Tomas MARSHALL Barrie Antta Loos Life Found ! Those elusive TWELVE IMMORTALS of world literature whom Mr.Kipling would not name, but who were variously listed by many distinguished writers, have been discovered to be Regular Contributors 7 + he Golden Magazine HOMER AESCHYLUS EURIPIDES PLATO SOPHOCLES VIRGIL HORACE SHAKESPEARE DANTE GOETHE CERVANTES BALZAC furnished ook Ninety items in the first year and a half of this magazine — We expect these supreme writers to continue. In addition, you will find hundreds of the outstanding authors of all times and countries, giving their most vital stories, plays, poems, essays, humor, philosophy, epigrams. ‘The great minds of ancient Egypt 6,000 years ago arc not too carly, if what they say is still alive for us. Irvin Cobb, Edna Ferber, Booth Tarkington, Willa Cather, are not too recent, if their tales are at once interesting, powerful and promising of some permanence. They Say,” “The Tenth Muse,” and “Remembered from the Play” catch the amusing, significant, memorable bits from the day’s happenings of a colorful world. It's all alive Can you afford to be without such a unique magazine? At all newsstands 25 Cents a Copy $3.00 a Year This magazine frequently sells out—make sure of the Fall issues by subscribing now +] FIVE MONTHS INTRODUCTORY OFFER + ‘Tur Review or Reviews Corr. FUTH AVENUE, NEW YORK. I want to get better acq ied with the new Golden Book. Send the next five issues at the special introductory price of $1.00. Enclosed find check. (DUDA TERWINAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com