Life — September 9, 1926 — page 3: what you’re looking at

What you’re looking at

# Content Analysis This is **not a cartoon or satirical piece** — it's a straightforward automobile advertisement from Life magazine's early automotive era. The page advertises the **Kissel "All Year Coupe Roadster,"** a convertible vehicle marketed as "two cars in one" because its design allowed it to function as both a closed coupe and open roadster depending on weather conditions. The ad emphasizes practical innovations: rubber cushioning throughout, low chassis height, improved wheelbase proportions, and a new straight-line drive system. Pricing is listed at $1795 (Six) and $2195 (Straight Eight). The Kissel Motor Car Company, based in Hartford, Wisconsin, positioned this vehicle for year-round versatility — a significant selling point in early automotive marketing before standardized car designs became common.