Life, 1926-09-02 · page 38 of 41
Life — September 2, 1926 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertisement/call for submissions**, not satirical content. Life magazine is soliciting comedy scenario ideas from readers for their "Life Cartoon Comedies"—short animated films (about half a reel each) distributed by Educational Film Exchanges. The page features three cartoon character archetypes representing the "Eternal Triangle" plot formula: **Mike** (the hero), **Myrtle** (the heroine), and **High-Hat Harold** (the villain). These generic stock characters embody the basic dramatic structure Life was using for their comedies. Life offers **$50 per usable scenario**—substantial payment for the era—and invites readers to either adapt jokes from Life's own files or submit original ideas (maximum 500 words). The tone is enthusiastic about democratizing comedy writing, appealing to readers' creativity while maintaining editorial control. The cartoons are stylistically simple, typical of early silent-film era animation aesthetics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fifty Dollars Apiece for Comedy Ideas! INVITE our readers to work with us in the preparation of the LIFE CARTOON COMEDIES. These comedies are short and snappy —about half a reel each—but we are trying to pack into each one of them as many bright, original, mirth-pro- voking ideas as are to be found in the av- erage feature picture. The readers of LIFE have contributed much spontaneous humor to the magazine itself. e We now want e’ them to collab- MIKE—the Hero orate with us on the LIFE CARTOON COMEDIES. Each of the LIFE CARTOON COM- 4 EDIES has a definite plot, enlivened with sparkling gags. The plot is based on that firmest of all dramatic founda- tions—the Eternal Triangle—with a good man struggling with a bad man for the love of a good girl. The three principals of that triangle are presented in the accompany- ing close-up views. > The ideas that animate the LIFE CAR- TOON COMEDIES are derived from LIFE. Look through the files of LIFE and see if you can find any jokes or cartoons MYRTLE— the Heroine that you think will lend themselves to treat- ment in motion-picture form. Absorb these ideas, and work out a brief scenario from them. Or develop ideas of your own—ideas that have no connection with anything that you have seen in LIFE. But don't send us any second-hand ideas, lifted from other publica- tions, from vaudeville or musical comedy acts, or from the movies. The scenarios that you submit should be as brief as possible, not more than five hundred words in length at the outside. They don’t have to be in continuity form, or in any other set form. We will pay RY $50 for each scen- ario that we can use in the LIFE HIGH-HAT CARTOON HAROLD—the Villain COMEDIES. It is understood that if we use any part of any scenario that is submit- ted, we will pay the full amount of $50 to the author of that scenario. The following LIFE CARTOON COME- DIES are now ready for release: ‘‘Red Hot Rails,”’ ‘Flaming Ice,”’ ‘*The Yellow Pirate,”’ “Missing Links,”’ *‘Balloon Tired’? and ‘*Cut Price Glory.’’ Watch for these comedies at your favorite theatre. They will give youa clear idea of the type of material that we are using. e\ e ; * IF YOU are anxious to try your hand at comedy apieted 4 scenario writing, fill out the corner coupon and mail it Editor, LIFE, . 598 Madison Ave., & New York, N. Y. Please send me full particulars about the scenario ideas for the LIFE CARTOON COM- EDIES. It is understood that the signing of this cou- pon involves no responsibility on my part. to the Scenario Editor, LIFE, 598 Madison Avenue, New York City. Full instructions and a sample scenario will be sent you, postpaid. The signing of this coupon involves absolutely no responsibility on your part. (Gar | Educational Retur& Se CE OF THE PROGRAM” The LIFE CARTOON COMEDIES are distributed throughout the country by Educational Film Exchanges, Inc. If your theatre owner has not already arranged to show them, he can obtain full information the near- est Educational exchange. BUSH TERIAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com