Life, 1926-09-02 · page 29 of 41
Life — September 2, 1926 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for Fisher Bodies, a General Motors division that manufactured car bodies. There is no political satire or cartoon here. The ad claims Fisher Bodies achieved record production volume while maintaining quality standards. It features an illustration of an elegant car parked in a Spanish colonial-style courtyard with ivy-covered walls, emphasizing luxury and prestige. The decorative border below includes the Fisher company logo (a coach). The text reassures consumers that increased manufacturing volume didn't compromise craftsmanship—each Fisher body allegedly excels in quality, safety, and durability across all price ranges. This was standard automotive advertising rhetoric of the era, addressing potential consumer concerns about mass production quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BN Hip Aes ER ENER MOTOR ' " L a . ys oe bae eS THE VOLUME OF FISHER BODIES THIS YEAR IS FAR EXCEEDING ANY PREVIOUS YEAR IN FISHER HISTORY. BUT VOLUME IS NOT GAINED AT THE EXPENSE OF SUPERIOR CON- STRUCTION OR VALUE. EACH FISHER BODY, IN ANY CAR PRICE DIVISION, IS SUPREME IN QUAL- ITY, SAFETY AND LONG LIFE DIES comicbooks.com