Life, 1926-08-26 · page 5 of 41
Life — August 26, 1926 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it is a straightforward automobile advertisement for Chandler automobiles, published in Life magazine for 1927. The ad promotes three car models (Standard Six, Special Six, and Big Six) with their prices and standard features. The emphasis on "Astounding New Prices," "Greater Beauty," and "Finer Quality" reflects 1920s marketing aimed at middle-class buyers during the economically prosperous decade preceding the 1929 stock market crash. Notable features listed — centralized lubrication, thermostat heat control, four-wheel brakes — were advanced automotive technology for the era. The ad's placement in Life (then a humor/satire magazine) represents how magazines of this period mixed editorial and advertising content throughout their pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
for 1927... Astounding New Prices Greater Beauty Finer Quality impressively Combined in 19 Brilliant Models _ Look at this Standard Equipment! __ “One Shot” Centralized Lubrication .... Oil Purifier ... Air Cleaner... 4-Wheel Brakes ..--Lhermostat Heat Control..... High- Pressure Motor Lubrication .... New Type Easy Steering . Self-Adjusting Spring Shackles f Standard Six Special Six Big Six prices “HONS REDUC. Prices NEW PRICES TIONS 5 age bein er $ 945 $ 35 TSH «<< $1145 $45 5 eenser . $1545 $60 Touring. 1005 35 Sport ae -. 1645 60 | Coupe... 1035 35 Touring 1295 45 Roadster... 1695 60 De Luxe 7 er couse. 1125 45 |] || Coure... 1195 65 |] |} *SS5SPF 1795 260 edan ux! h Centu a 995 130 eee. 1285 85 Sedans. 1495 155 Sedan... 1095 140 1295 95 || || “seam” 15905 360 Roadster . 1135 " Coupe - 1675 All prices f,0.b. Cleveland ‘All Retest 6 6--b. Cleveland {All peices f. 0. b. Cleveland These great cars are now on display—See them! REDUC- TIONS CHANDLER-CLEVELAND MOTORS CORPORATION, CLEVELAND; Export Department, 1819 Broadway, New York City CHANDLER comicbooks.com