Life, 1926-08-19 · page 4 of 37
Life — August 19, 1926 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising content, not satire or political commentary**. The page promotes Chrysler's "70" automobile model, presented as a revolutionary advancement in automotive design and performance. The text emphasizes the car's technical innovations—seven-bearing crankshaft, oil-filter, hydraulic brakes—and superior performance metrics (70 mph speed, 20 mpg fuel economy, 5-25 mph acceleration in 7.5 seconds). Walter P. Chrysler is credited as recognizing public demand for better cars and pioneering this "new order" of motoring. The advertisement claims the Chrysler 70's superiority was so significant it influenced the entire automotive industry. The illustrated car and wheel are product showcases, not satirical imagery. This appears to be a standard corporate advertisement from Life magazine's early era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 CHRYSLER Life Before the advent of the Chrysler“70” two anda half years ago the better cars were ona fairly even footing with practically nothing but price to set one apart from the other. Atthat time Walter P.Chry- sler sensed the general public “70” Pioneer of a New Orde Other advanced features were a motor with a seven- bearing crank-shaft in that price class; oil-filter, air- cleaner, an exclusive spring mounting eliminating side sway even at highest speeds, and self-equalizing hydraulic four-wheel brakes. dissatisfaction with existing car performance. He recognized thatmotoring needs had developed to a point where the public demanded superior, faster and safer transportation; a car with longer life; greater comfort, more easy to handle and quicker to accelerate in the maze of traffic. Thus the Chrysler“70” became the pioneer of a new order of motoring and today more than ever emphasizes theleadershipit then assumed. For Chrysler was the first stock car to give a speed of 70 miles and more per hour, an acceleration of 5 to 25 miles in 7/4 seconds and gasoline economy of 20 miles to the gallon with such performance. Coupled with theseunheard of mechanical perfections was a newness of design which provided comfort and_roadability; a beauty that immediately won the approval of the most discriminating. So great was the manifest superiority of the Chrysler “70” that it immediately exercised a marked influenceon the entireindustry—anin- fluencethathasgrownwitheach passingmonth. But there has not yet appeared a single car, no matter what its outward resemblance to Chry- sler, or that has adopted some of the features thatChryslerintroduced,which does the things that Chrysler does as Chrysler does them. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO NEW CHRYSLER “70” PRICES Coach, $1395; Roadster, $1525; Royal Coupe, $1695; Brougham, $1745; Sedan, $1545; Royal Sedan, $1795; Crown Sedan, $1895. All prices f.0. b. Detroit, subject to current Federal excise tax. Chrysler Model Numbers Mean Miles Per Hour comicbooks.com