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Life, 1926-08-19 · page 32 of 37

Life — August 19, 1926 — page 32: what you’re looking at

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Life — August 19, 1926 — page 32: Life, 1926-08-19

What you’re looking at

This page contains **two distinct pieces**: a toothpaste advertisement (left) and a charity fundraising appeal (right). **Left side:** A Pepsodent toothpaste ad featuring a young man's photograph. It claims the product removes a "germ-laden film" from teeth that causes discoloration and gum disease. This represents early 20th-century dental marketing that invented or exaggerated problems to sell solutions—the "film" concept became Pepsodent's signature marketing angle. **Right side:** A charity appeal for Life magazine's Fresh Air Camps for poor New York City children. Using rhetorical questions about nature experiences (trees, brooks, grasshoppers), it contrasts privileged children's childhoods with slum children's deprivation. It solicits $20 donations to send needy children to camps in New Jersey and Connecticut. This reflects Progressive Era concern for urban poverty and child welfare, positioning nature exposure as morally restorative.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

30 Life FREE— 10-Day Tube Mail the Coupon Clearing film from teeth whitens surprisingly Restores cloudy teeth to clearness HOUSANDS go through life with clouded teeth, needlessly. Dental science proves this true. Cloudy teeth now are restored to spark- ling clearness. A way found that clears the dingy film coats from teeth that old- time dentifrices failed to combat success- fully. One's whole appearance is changed. That stubborn film . . . enemy of pretty teeth and firm gums Dental science now traces scores of tooth and gum troubles to a germ-laden film that forms on teeth. Run your tongue across your teeth and you will feel it— a slippery, viscous coating. It clings to teeth, gets into crevices and stays. It lays your gums open to bacterial attack. Germs by the millions breed in it. They, with tartar, are a chief cause of pyorrhea and decay. Pepsodent accomplishes two important things at once: Removes that film, then firms the gums. A few days’ use will prove its power beyond all doubt. Send the coupon. Clip it now before you forget. | FREE Papsadéil | Molt | ele 10" “Day The New- Day Quality Dentifrice Tubeto Endorsed by World's Dental Authorities THE PEPSODENT COMPANY, Dept. 704, 1104 S. Wabash Ave. Chicago, ML, U.S. A. Name ... Address — ‘Only one tube to a family 2190 These Are the Days When LIFE’S Fresh Air Camps for Poor Children Need You | | AVE you ever seen a tree? Hiked down a long, brown country road? Felt the cool waters of a brook run over your bare feet? Do you know what a perfectly de- lightful thing it is to dig for real live worms? To catch beautiful grasshoppe' Have you ever tasted real country milk? Slept in the open air? Played Indian in a green field? Do you know these things? Have you done these things? Please raise your hands! There! Every one of you says, “Yes!” And I suppose you add, “What of it?” Well, this of it— There are hundreds, thousands of little needy children in the unspeak- able slums of New York who know nothing about these things! Horrible bedd hanging from dingy fire-eseapes is the nearest ap- proach to the waving branches of a tree that they see. Just imagine that! These little boys and girls are very much the same kind of youngsters that we all were when we were cight —ten — twelve. Their tired little bodies and their undaunted souls long, with the poignant longing that only unhappy childhood knows, to go to that almost fabulous place called “the country!” But how to get there?—that is the great question that these children ask. We have the country for them. We have two perfectly equipped Camps — one for boys at Potters- | ville, New Jersey, and one for girls at Branchville, Connecticut, and both Camps are under the super- vision of expert counsellors. We will furnish the brown roads, the brooks, the real country milk, the beautiful grasshoppers—if you will send us the money, Twenty Dol- lars ($20), to kcep one small needy boy or one small needy girl for cight- cen delicious days in one of Lire’s Camps. Perhaps just at the moment you are wilted and weary with this frightful August heat. Please, then, feel a double compassion fcr the tenement children and send us more than Twenty Dollars. thousands. If We can use ‘ou're not as rich as Mr. Crovsus to-day, don’t let that stay the hand that signs the checks, be- cause anything—from a dollar up— will be a huge help. We really mean that. We are in absolute need of money to maintain these Fresh Air Camps, and it is only through your gencrosity in sending us any- thing you can spare that the coun- try and these pitiful youngsters of the slums can be brought together. Please send us your contribution to-day. L. A. FP. LIFE’S Fresh Air Fund _ Live's Fares Air Fox Contributions, Lire about three should be made pe Funp, and sent to S98 ‘alee dison Aven York. Previously «$10,345.38, \ 10.60 18.00 5.00 Ain’t Nature Wonderful! WHEN THE COUNSELLOR GIVES A THRILLING BOTANY LESSON IT OPENS UP A NEW WORLD TO THESE LITTLE CHILDREN OF THE PAVEMENTS. comicbooks.com