Life, 1926-08-12 · page 34 of 36
Life — August 12, 1926 — page 34: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not a political cartoon. The page features a endorsement ad for Blue-Jay brand corn plasters, using golfer **Gene Sarazen** as the celebrity spokesperson. The "joke" is straightforward: Sarazen, a famous golfer of the era, plays 36 holes daily—demanding physical activity that causes foot friction and corns. The ad humorously contrasts golf's inability to prevent corns with Blue-Jay plasters' effectiveness in removing them once they appear. The context modern readers need: In the 1920s, corn plasters were common drugstore remedies. Using prominent athletes to endorse consumer products was an emerging advertising strategy. Sarazen was a legitimate sports celebrity, making his testimonial credible to consumers. The remainder of the page shows typical 1926 *Life* magazine content: book reviews, binocular and rifle advertisements, and a dog magazine promotion—no satire intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
..how they're kept free from corns.. THE SAFE AND GENTLE d1926 Genz Sanazen’s Golfing Feet “Thirty-six holes of golf a day certainly doesn’t drive corns away,” writes Gene Sarazen. “But Blue=jay does. A sen- sitive toe gets a lot of friction in a day's going on the links. But when a corn appears, I put on a Bluesjay.” ro, In every walk of life, where feet are essential to fame and fortune, Bluesjay is the preferred method for vanquishing corns. A cool and velvety pad fits over the corn and relieves the pressure and pain at once. Then the corn goes —unless unusually stubborn. But even the most obstinate corn seldom needs more than a second plaster... ... Atall drug stores. Blue-jay WAY TO END A CORN END for most complete | Binocular catalog | FREE/ Shows many styles for sports, motor- ing, yachting, bird study. Double your joy in every out-door activity. Special Geneva patents. Free 10-day ‘trial of- fer. Write to- day for full de- The Medel alle, Crosman Pneumatic —the .22 that Makes Records Sporting world wild over this new .22 rifle——Army men, explorers, marksmen, etc. Accuracy that ‘astonishes—makes better shooting easy. Adjustable power from air under enormous pressure, invention of West Pointer. Noiseless, smokeless, no cleaning. Money Back in 10 Days Js of users delighted. Saving on amm Legal in clties—yai 2 ($17.50" west of Rockle prepakl. Try - Money back en request. Onder today. Geneva Optical Co., 90 Linden St., Geneva, N. Y. Among the New Books Tomorrow’s Tangle. By Margaret Pedler (Doran). One author's investiga- tion of two questions: (1) Is there only one man in ten who conquers according to the rules? (2) Can a. woman expect the most of life and let her practical am- bitions overpower her emotion? | The Viaduct Murder. By Ronald A. Knox (Simon && Schuster). This time the victim is found near the second tee of a golf course instead of in a library, but that irregularity doesn’t interfere with the thickness and pace of the plot. Seventy Years a Showman. By “Lord” George Sanger, with an intro- duction by Kenneth Grahame (Dutton) The glittering record of Sanger’s famous circus. Not, how , the one mentioned in “The Constant Nymph.” (Publication date, August 20.) The Silver Spoon. By John Gals- worthy (Scribner). Fleur Forsyte's ‘mis- adventure in London's social game, with its reaction on Soames and Michacl. A pretty shallow well for the author's re- markable pitcher. Padlocked. By Rex Beach (Harper). Additional evidence, in the story of a young woman who fled a home of bigotry and intolerance to struggle for a musical career in New York, that the author is not a summer resort. Fathers of the Revolution. By Philip Guedalla (Putnam). An outstanding book which throws more and interesting light on some well-known gentlemen of the past. The Desert Thoroughbred. By Jackson Gregory (Scribner). Another instance of what a perfectly nice girl can be up against in the cactus belt. The Story of Philosophy. By Vill Durant (Simon & Schuster). A read- able and brilliant excursion into the lives and personalities of some of the world's greatest thinkers which you really shy not miss. The Truth About Florida. By Charles Donald Fox (Simon & § s- ter). Can it ever be told? Is V. By FE. E. Cummings (Bon: Liveright). New poems by a man who does not need to rely on the eccentricities of form and punctuation in which he a; parently takes delight. Here and Beyond. By Edith Whar- ton (ppleton). Excellent short stories of things temporal and eternal, with at least one masterpiece amongst them. The Red House Mystery. By A. A. Milne (Dutton). A detective story de luxe. Mendel Marantz. By David Freed- man (Harper). A new entry for the humorist class. Cabala. By Thornton Niven Wilder (Albert & Charles Boni). Sophistic: recounting of what some people are in Rome. BLL N Vumber—Dorothy Parker, Joh Held, Jr... Robert Benchley, Baird Leonard, Garrett Pric a Hane- mann, Russell Patterson, R. E. Sher- wood, Bruce Bairnsfather, Gluyas Williams, R. V. Culter and practicall cvery one else. TW. in the Feminine Give Your Dog a Square Deal! RE AD THE AMERICAN KENNEL GAZETTE IT TELLS YOU HOW TO KEEP HIM WELL AND HAPPY No lover of a dog should be without the Gazette The Gazette is the most beautiful, complete, interesting and authentic dog magazine published. It con- tains each month fact, fiction and beautiful illustrations. It is pub- lished by the American Kennel Club, the governing body of dogs. Tt sells for 50c per copy $4.00 per year EVERYONE WHO LOVES DOGS SHOULD READ THE GAZETTE ORDER YOUR COPY TODAY AMERICAN KENNEL CLUB, 1200R, 221 Fourth Ave., New York City comicbooks.com