Life, 1926-08-12 · page 24 of 36
Life — August 12, 1926 — page 24: what you’re looking at
What you’re looking at
This is a **fundraising appeal**, not a political cartoon. Life magazine solicits donations for two summer camps—one at Branchville, Connecticut for girls and one at Pottersville, New Jersey for boys—serving impoverished children from New York City's Lower East Side tenements. The photograph shows tents housing slum children enjoying rural conditions. The text emphasizes the transformative effect: malnourished, nervous urban children become healthier and happier through outdoor recreation, proper nutrition, and counselor mentorship. The appeal requests donations (suggested $20 per child for an 18-day stay) using emotional rhetoric about "scrawny, nervous" children discovering "heavens" in nature. It reflects Progressive Era philanthropy—the belief that middle-class charity and exposure to healthy environments could reform impoverished urban youth. The tone assumes readers possess both disposable income and moral obligation to support such work.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A WEEK AGO MANY OF THE DELIGHTED OCCUPANTS OF THESE TENTS AT BRANCHVILLE, CONN., RESTLESSLY ON SCORCHING ROOFS, ON DANGEROUS FIR , IN THE CITY PARKS. CAN YOU IMAG: THESE COOL TENTS MEAN TO THEM? How Much Can You Spare? For Lire's Fresh Air Camps at Pottersville and Branchville T Branchville, Connecticut, where our needy Ait girls go for a God-sent respite from the slums, there still stands the old farm-house which was the nucleus of all this wonderful work. Now, in addition, there are the dormitory, the mess hall, the new swimming pool, and—oh, most delightful of all things !— cighteen marvelous sleeping tents. There is, also, the splendid system of counsellorship which means so much in connection with the health, dict, sports, the very spiritual hungers of these little girls. At Pottersville, New Jersey, the summer skics look down on one of the most modern and perfectly equipped Boys’ Camps in this part of the country. “To this— Camp Raritan—your contributions send little boys from the stifling, swarming Lowcr East Side of New York, to play, to grow strong, and to be taught new lessons of good citizenship by a staff of counsellors carefully chosen by our expert Chief Counsellor—a Columbia University man—who is in charge of both Camps. There is absolutely nothing haphazard about the care that is given them. — Ev ry moment is made to count for good. Everybody! Perhaps this all sounds ve dry and technical, but we that underneath you see the throbbing heart of the matter. We beg you to realize that it is you to whom the credit for this good Camp work is duc, soon! and again it is you to whom we further appeal. If you could only sce these little boys and girls when they first come to us! Serawny, ner- vous, hard to manage. after a brief few days among just what we hare. you and “do stunts” feel DLEASE come and see us at the Camps! You're welcome at any time. will show you around and explain things, and then you can have lunch or supper with ws— small, We'll be grateful even And then we'll sing for and try to tell you how grateful we are for your goodness to ts, Como Railways are all right to bring you here, but it’s nicer if you come by automobile. There are lots of road signs, and any one will be glad to tell you how to reach the Camps. Don't forget. We want to see you. And we W.OR. HL, Jn, New York are, affectionately yours, Then, Tur Boys asp Gints or Live’s Cames. the fields and the woods and the playmate brooks! You wouldn't believe it possible—the difference! Avid to learn all that the friendly counsellors teach, hungry for fricndship, keen to make their little bodies more fit, pathetically anxious to win praise and approval! It is almost incredible! Our whole heart is in this work. Please help us keep it up! We can do nothing without you. We must have your good will, your co-operation, your sustaining hand. Twenty dollars ($20) keeps a child in cither of these “heavens” for cighteen days. More than that means more children made happy. Less is an invaluable help in collecting the sum necessary for one child's holiday. What can you spare to-day npty your pockets and your purses out on the nearest table and count the loose bills and the silver. See how quickly it adds up—to twenty dollars—to ten —five—or even just one! You'll never miss. it. Meanwhile, it’s hot, terribly hot, but not so hot for any of us as it is for these little children who live in the te ments where the air recks and sordidness encompasses them like a great wall. Remember, there's no nmount too large for us to find immediate use for, nor any too The Counsellors for quarters — that Icts every one in, L. A. F. Lire’s Fresh Air Fund Vreviously acknowledged. ... $8,815.88 Miss Cornelia Horsford, Shel. ter Island Heights, N.Y... M. New York © AW! Raker, Syr “S. Haslett, I (Cont. on page 30) comicbooks.com