Life, 1926-08-05 · page 39 of 41
Life — August 5, 1926 — page 39: what you’re looking at
What you’re looking at
This is **a vintage automobile advertisement**, not satire or political commentary. It advertises the Wills Sainte Claire car, manufactured in Marysville, Michigan. The decorative illustrations—stylized women in 1920s dress holding large fans, and small dogs—are typical Art Deco ornaments common in period advertising. They serve no satirical purpose. The ad's message is straightforward marketing: Wills Sainte Claire owners become so satisfied they become the best customers for future sales ("the best prospect for a Wills Sainte Claire is the Wills Sainte Claire owner himself"). This reflects luxury car positioning emphasizing exclusivity and quality. The Wills Sainte Claire was an actual high-end automobile brand (1921-1927), and this appears to be a genuine period advertisement rather than Life magazine's typical satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WILLS SAINTE CLAIRE ‘/siew quality car owners ultimately discover Wills Sainte Claire, their restless seeking after something different abruptly ends. Aware, after driving the car, that there is nothing finer anywhere to be found, they cease to seek. That is why it has become an adage throughout the Wills Sainte Claire organization, that the best prospect for a Wills Sainte Claire is the Wills Sainte Claire owner himself. WILLS SAINTE CLAIRE, INC. Marysville, Michigan comicbooks.com