Life, 1926-07-29 · page 35 of 37
Life — July 29, 1926 — page 35: what you’re looking at
What you’re looking at
This is primarily a **Dodge Brothers Motor Car advertisement**, not political satire. The page appears from an early 1920s *Life* magazine (based on pricing and design). The central image shows a roadster automobile with affluent figures—a man in formal dress and a woman with a child—positioned near classical architecture, suggesting luxury and stability. This visual associates the car with wealth and permanence. The advertisement's pitch addresses a practical concern: **vehicle depreciation**. It claims Dodge Brothers cars hold resale value unusually well, require minimal upkeep, and often remain in service 6-10 years with "six figures" mileage. The headline "A Year from Today" emphasizes long-term reliability and low ownership costs. The text highlights the car's durable materials (Chrome Vanadium Steel) and boasts that 90% of 1.6 million Dodge cars remain operational—a longevity claim meant to reassure buyers of their investment's durability. **No political content or satire is present**—this is straightforward commercial advertising targeting middle-to-upper-class car buyers concerned about long-term value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a A ear ton Joday Roadster $795—Special Roadster $845 ” Sport Roadster $880 f. 0, b. Detroit What will your car be worth then? - «Or in Avo years? - - Or in frve? Important questions, these —but they create no worry, no uncertainty for the owner of a Dodge Brothers Motor Car. 90 per cent of the 1,600,000 Dodge Brothers Motor Cars still in service— Owners enjoying six, eight and even ten years of faith- ful performance! Mileage tunning into six figures a common occurrence— Depreciation costs so low you seek in vain for a par- allel— Resale values unusually high, yet an eager market to absorb them— Upkeep costs so nominal that it would be difficult to find records to match them— A greater percentage of costly Chrome Vanadium Steeland drop forgings than in any other car in the world, regardless of price— In a word—Long Life— a phrase internationally associated with Dodge Brothers name. Dooce BrotHers.Inc.DetTrRoir Donee Daomeas (Canana) Limite TORONTO, ONTARIO Doouse BROTHERS MOTOR CARS comicbooks.com