Life, 1926-07-29 · page 3 of 37
Life — July 29, 1926 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement** for Marmon automobiles, not political satire. The text describes Marmon as the ideal vehicle for challenging driving conditions—specifically "a wet, slippery uphill curve in an unknown land." The advertisement uses aspirational language common to 1920s car marketing, emphasizing the vehicle's reliability, smooth handling, and superior engineering ("sweetest road car on earth"). The phrase "only a Marmon will do" suggests exclusivity and dependability. The black-and-white photograph shows a Marmon navigating what appears to be a difficult terrain or road condition, visually supporting the advertisement's claims about the car's capability and trustworthiness for discerning owners seeking "priceless road confidence." This reflects typical early automotive advertising strategy: selling not just transportation but confidence and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THERE ARE TIMES WHEN ONLY A MARMON WILL DO cA WET, slippery uphill curve in an un- known land....an impulse to hurry but caution warning you to ease up on the foot throttle and feel your way. Under these circumstances the owner of a Marmon makes his own ground rules... . He knows he can trust to the balance of his car and main- tain the same cheerful clip .... inimitable spring feruly by, Life Pub, Gs SS taker ’ute det st March’, Bienes ca Kecad Cars sold, if desired, on convenient credit plan . af at Madinne ATS NEY Poa Medlin SOUT Bis sae construction... . poise as fine as that of the most evenly keeled yacht... . a smoothly-fed torrent of never-failing power... . these are things that have earned for Marmon the reputation of being the sweetest road car on earth and given every Marmon owner his priceless road confidence... . Truly, there are times when only a Marmon will do! Twelve distinct models to choose from at the Feat Odiice comicbooks.com