Life, 1926-07-29 · page 29 of 37
Life — July 29, 1926 — page 29: what you’re looking at
What you’re looking at
This is a full-page advertisement for Kissel automobiles, not a political cartoon or satire. The page announces a new line of Kissel "Cushioned-in-Rubber" cars, highlighting technical and comfort innovations: rubber-mounted motors and springs to absorb vibrations, a lower chassis for improved safety and handling, European-influenced styling, properly-proportioned wheelbase, genuine Chase Velmo upholstery, and coordinated color schemes. The image shows a black 4-door sedan with the caption "Body by Kissel—Motor by Kissel." This is straightforward automotive marketing from the 1920s, emphasizing engineering advances and luxury features to appeal to middle-to-upper-class buyers. There is no satire or political content present—it's a legitimate manufacturer's promotional material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eS ee ae f eS aaa aaa Life Announcing the New KISS E Lites CUSTOM BUILT A new line of Kissels—all cushioned-in-rubber—and far in advance of anything here- tofore introduced. Never before, in a single line of automobiles, has there been such an amazing array of major mechanical, engineering, style and comfort improvements. All U; its Motor, springs and other important units are sunk in rubber. These live cushions will stand _ ee meray rep ean og Brae ype tr . ° and working joints, eliminating oi! of these: other pl at ly a ten to devel Cushioned-in-Rutbber ‘aries snd eqseats. Being cushioned in-rabter, tnese new Rincla give a tore delghticl quality 0 riding comfort than you have ever before experienced. Ripples and bumps in the road are noiselessly absorbed. Vibration is further minimized. Performance of rare quietness and buoyant smoothness is the net result. + > N These new models are mounted on a still lower Kissel chassis —in fact, the height from the ground to ew the top ef the closed cars is now only 68 inches in the Coupe Roadster and 70 inches inthe Sedan — ° a lower center of gravity. result — greater safety is assured in ving over uneven roads a: Lower Chassis in making sharp turns, Expert designing has provided abundant road clearance. There is generous head-room. The chassis is equipped with new flat cushioned-in-rubber springs. The motor is now tilted so that crankshaft and drive are all in a straight line. This new Straight Line Drive provides smoothness of operation and eliminates loss of power. > Longer, lower, roomier and fashioned with a pleasing European touch, these striking models set a new New Models standard of perfection in body crafsunanship and admirably represent the traditions of Kissel in creating distinctive motor car styles. long, straight body lines, the tasteful color harmony presented, the of Artistic Beauty szquisie fitings, the appropriate luxury ofthe interiors — all contribute to ther incomparable Beauty. there are new wide flat fenders that add to their sturdy appearance. From the driver's seat there is “clear vision” made possible by newly designed front corner posts. nh New With infinite care Kissel engineers have worked out the proper wheelbase in ratio to the weight of the @ cars. You will notice when you first ride in these new Kissels that they hold the road with exceptional h lb evenness and steadiness—no matter what the speed. There is an utter absence of the “galloping,” “bounc- Wheelbase ing,” “quivering” action that you sometimes experience in cars of improper wheelbase. Kissel, with 20 years’ knowledge of motor car construction, realizes that proper wheelbase is everything in riding comfort. The interiors are richly upholstered in genuine Chase Velmo. Seats are form-fitting —a special Kissel Chase Velmo Upholstery; digs trast conmon to no ctv: eat, Only the Foon Mantall ogy se uscd aod gosrameed fot See life of car. You can tour for miles and miles, day after day, over all kinds of roads and never know Form-Fitting Seats the meaning of fatigue. The lary luxury of these deep, comfortable seats will give you a new and keener Sore eaoeing Pacem than you have ever bad betore These are the first automobiles to give ou real Pullman car comfort. > > N The new Kissels present an original combination of attractive soft colors which emphasize their long, ew rakish lines. Body, chassis snd fe fenders are of the same tone, while the wheels are of a harmonious aes contrasting color. These new cars are finished in a highly hand-polished Duco which, with ordinary Finish care, will last the life of a car. Occasional polishing will restore the same satin lustre as it had the day it was purchased. Alll cars standard equipped unless otherwise specified. The New 4-Door Sedan Six, rey =r it, $2295 MOTOR CAR COMPAN Y ad HARTFORD, WIS. comicbooks.com