Life, 1926-07-22 · page 4 of 37
Life — July 22, 1926 — page 4: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a **straightforward automobile advertisement** for the Chrysler Imperial "80" model. The image shows a 1920s-era luxury car at what appears to be a social gathering or picnic, with well-dressed people nearby. The ad emphasizes the car's performance (80+ horsepower, 80+ mph capability), mechanical innovations (balanced engine, special spring suspension), and affordability — pricing from $2,495 to $3,595. The headline's phrasing ("Fine As Money Can Build") is promotional hyperbole typical of period advertising. There is no political satire, caricature, or social commentary here — this is a commercial product endorsement positioned to appeal to affluent buyers seeking luxury and performance at competitive prices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Moment You See Those who possess Chrysler Imperial “80”, thosewho have experienced its superb perform- ance are unanimous in acclaiming it the finest of fine cars. Just as earlier Chrysler cars transcended stand- ards in their own fields so the larger Chrysler Imperial “80”—now at new lower prices which save you from $100 to $400—goes far beyond the previous limits of fine car performance. After you have experienced the vitality and flexibility of the Imperial “80's” 92 horse-power with its speed capacity of 80 miles and more per hour, the most costly of other cars will fail to satisfy you. The engine is so perfectly balanced and so symmetrically designed that it gives-its glorious New low prices giving savings of $100 to $400—Eight This Superb Creation You Recognize—As Fine As Money Can Build sweep of power with instant response and vibrationless smoothness. When you drive the Chrysler Imperial “80” you will be amazed that it rides so differently. Spring ends are anchored in blocks of live rub- ber in place of the customary metallic shackles. There is evenno need tothink of chassis lubrica- tion because of its unique and exclusive spring mountings. Lubrication of springleaves is elimi- nated by tailored lubricating spring covers. Whether you seek sheer brilliancy of perform: ance or magic ease of handling, or whether you desire easeful and luxurious comfort of tiding, be assured that in this larger Chrysler Imperial “80” at new lower prices, the highest motor car ideal has been reached. body styles priced from $2495 to $3595 f.0. b. Detroit. : mperial on UNE EO Bathaed as Soesed Cite Hatter See Pern Fader a at et ie Stace Bent, Canedn: “Goprrigne, 1808, LIVE, lathe Ube; Kegiand an Bre Pecosesions, Vel atthe comicbooks.com