Life, 1926-07-22 · page 2 of 37
Life — July 22, 1926 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Sheaffer pen advertisement**, not political satire. The page promotes the "Sheaffer Lifetime" pen as "the banner pen of a banner year," claiming record sales and popularity among American consumers. The decorative ornamental border and the small illustration showing writing instruments are purely aesthetic design elements typical of 1920s-30s advertising. The text emphasizes the pen's durability (guaranteed lifetime, "no cost for repairs") and its construction from "Radite," positioning it as a premium, reliable product. There is **no political cartoon or satire content** on this page—it is straightforward commercial advertising for writing instruments, albeit with elaborate period design flourishes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It is the banner pen of a banner year Success, inspirited, lar§e-measured success has come to the green pen with the white dot. Record millions of them are now traveling, in American pockets. They are in evidence everywhere—for the very good reason that they have set new standards in pendom. For the first time a device has been absolutely guaranteed for a lifetime. No cost for repairs. That's faith, And this ever-dependable Sheaffer Lifetime* is made of handsome and practically indestructible Radite, which also has been a looming factor in this banner-year success. “Lifetime” pen in green or black, $8.75, Ladies’, $7.50—pencil, $4.25 Blue Label Leads—fifteen cents At better stores everywhere SHEAFFER'S PENS->PENCILS+SKR W A SHEAFFER PEN COMPANY FORT MADISON IOWA “Reg. U.S. Pat. OF: comicbooks.com