Life, 1926-07-15 · page 7 of 37
Life — July 15, 1926 — page 7: what you’re looking at
What you’re looking at
This page contains two satirical pieces from Life magazine's humor section. **Top section**: A commentary on business modernization, claiming that outdated success wisdom ("Honesty Is the Best Policy," "Don't Be a Clock-Watcher") should be discarded. It presents a contradictory "formula" for newcomers in the movie industry, attributed to Gerald Cosgrove saying "YES." **"In the Taxi" joke**: A customer asks a tailor the price for alterations. The tailor charges fifteen dollars initially, then fifteen dollars per quarter-yard additionally—essentially making the job infinitely expensive through hidden incremental costs. This satirizes deceptive pricing practices. **Bottom cartoon**: Shows a famous movie director's dinner party (labeled "Mr. Griffith," likely D.W. Griffith). The scene appears to mock pretentious Hollywood social gatherings with exaggerated character types present. The overall theme criticizes business dishonesty and Hollywood culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life How to ELIEVING that business has been modernized to a point where it_is necessary to discard the time- worn recipes for success, such as “Honesty Is the Best Policy,” and ‘Don’t Be a Clock Watch- er,” Lire has decided to let the public in on the great secret which has smoothed the paths of many men who yearned for Bigger and Better Jobs. This Formula will be par- ticularly valuable to newcomers in the movie game. Psat «Sead “YES” Gerald Cosgrove. Before and After Taking TATEMENT of Anti-Saloon League potentate, day before election: “To-morrow’s voting is to be a test of strength between God’s people and the anti-Christ; law and anarchy, wet and dry.” IN THE TAXI MANNER nt of the same pundit, the day after the Customer: WHAT WILL YoU CHARGE TO MAKE ME UP AS. andidate has been beautifully trimmed: “E trancous issues and not the Prohibition question decid: the election, It is in no sense a setback for our cause. A fairer trial of power will come in the elections, which will be held in late September.” JG. A SUIT OF THIS MATERIAL? Tailor: virTeEN DOLLARS— ’ Customer: wuat? Tailor: ¥ivTEEN DOLLARS FOR THE FIRST YARD AND FIVE DOLLARS FOR EVERY QUARTER OF A YARD ADDITIONAL. f IN THE FAMOUS MOVIE DIRECTOR'S HOME comicbooks.com