Life, 1926-07-15 · page 7 of 37
Life — July 15, 1926 — page 7: what you’re looking at
What you’re looking at
# Analysis of Life Magazine Page This page contains two satirical pieces from Life magazine's humor section. **Top section**: A commentary on business modernization, claiming that outdated success wisdom ("Honesty Is the Best Policy," "Don't Be a Clock-Watcher") should be discarded. It presents a contradictory "formula" for newcomers in the movie industry, attributed to Gerald Cosgrove saying "YES." **"In the Taxi" joke**: A customer asks a tailor the price for alterations. The tailor charges fifteen dollars initially, then fifteen dollars per quarter-yard additionally—essentially making the job infinitely expensive through hidden incremental costs. This satirizes deceptive pricing practices. **Bottom cartoon**: Shows a famous movie director's dinner party (labeled "Mr. Griffith," likely D.W. Griffith). The scene appears to mock pretentious Hollywood social gatherings with exaggerated character types present. The overall theme criticizes business dishonesty and Hollywood culture.