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Life, 1926-07-15 · page 30 of 37

Life — July 15, 1926 — page 30: what you’re looking at

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Life — July 15, 1926 — page 30: Life, 1926-07-15

What you’re looking at

This page combines an **advertisement for Bell Telephone System** with satirical humor pieces typical of Life magazine's format. **The Advertisement:** The top section promotes telephone infrastructure—specifically underground cable systems connecting major cities. The photograph shows workers installing massive communication cables. The text celebrates Bell's semi-centennial, emphasizing technological progress: cables now carry 2,400 wires in packages "no bigger than a man's wrist." **The Satire:** Below are three humorous pieces mocking contemporary society: 1. "Cohen, Dot Dope!" jokes about a newly wealthy man who invented a fake job as an automobile critic to justify keeping review cars—satirizing both social climbing and journalistic ethics. 2. A brief piece mocks the Anti-Saloon League's failed $60 million effort to enforce Prohibition, suggesting money cannot buy everything. 3. "Mrs. Pep's Diary" offers pretentious observations about reading Edith Wharton and Henry James, gently ridiculing intellectual snobbery. The juxtaposition—serious corporate progress messaging alongside mockery of greed and pretension—typifies Life's satirical approach to American modernity.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Joining the wires in a great trunk nerce between New York and Chicago The Nerves THE magnitude of our present system of telephone communica- tion was beyond the thoughts of men fifty years ago. While at that time Bell, the inventor, had a praphetic vision of places and houses and: factories connected by telephone, even he could not have foreseen the American city of skyscrapers with more tele- phones in one building than are to be found in many a foreign country. The massed multitudes of the modern city can no longer be served by wires strung in the air. We now have telephone cables of a Nation no bigger than a man’s wrist each containing 2400 thread-like wires, carrying beneath the city streets their millions of spoken messages. Long distance cables overhead and underground con- nect cities with one another by storm-proof conductors, now be- ing extended into a country-wide network. At the present time nine-tenths of the 45,000,000 miles of tele- phone wire in the Bell System are in cable. The service of each telephone user has become more and more reliable with the exten- sion of this cable construction. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND AssocIATED ComPANIES SYSTEM IN ITS SEMI-CENTENNIAL YEAR THE BELL SYSTEM LOOKS FOR- WARD TO CONTINUED PROGRESS IN TELEPHONE COMMUNICATION Cohen, Dot Dope ! 3 goes Cohen in a Rolls- fellow, Cohen! He’s got ¢, too, and a Packard.” “Why, he never had a cent!” as now. Then he’s got a Pierce-Arrow, a Marmon, a Frank- lin, a Lincoln, two or three—” “Hold on there! Cohen's got all those cars? Where did he get them —steal them?” “No; he invented a job.” “Invented a job?” “Yes. Those cars he had given to him. You see, he persuaded some magazine that it ought to have an automobile critic and he keeps the cars he reviews.” Bill Sykes. HE disclosure that the Anti-Sa- loon League spent $60,000,000 in an attempt to make the United States dry gives rise to the pleasing reflec- tion that even now there are some things the almighty dollar can’t buy | in this country. Mrs. Pep’s Diary (Continued from page 12) being as good in her part as any- body ever I saw in my life, and | could not but reflect that were aniles as comickal in reality as they are on the stage, adoptions would be made from old ladies’ homes rather than from orphan asylums. June Great joy this day over d the arrival of the new book 23rd of stories by Mistress Wharton, one of the few modern writers on whom I can lay out money with any satisfaction soever, and 1 did fall a-reading of them at once, marveling between chapters how miraculously she docs derive from Henry James without losing aught of her own artistic integrity. Lord! there was once . time when persons who scoffed at James moved me to scornful wrath, but now that I am become older and more tolerant I can feel for them only a great pity, in especial as their ignorance leads them to boast of something of which they should honestly be ashamed, as do those who consider th y to eat cucumbers or ride backwards on railway trains suitable topics for conversation. It is not, of course, for all of us to be taken up with evanes- cent flashes of psychology and other things which are unseen and eternal, and herein does the law of averages or compensation or what-not work as usual; for I have noted that indi- viduals who do not care whether Hamlet was mad or not always have the largest and most luxurious towels in their bathrooms, nor the slightest hesitation in remanding an unsatis- factory cutlet to the kitchen... .Out betimes for the long walk which I do now try to take daily, but I had not gone six squares before I did find myself near the shop where pop- corn is to be had, and did purchase so much of it that I was forced to take a cab home, after gaining which it did seem a better idea to sit down to my correspondence and magazines than to fare forth in the murk of the day ....My sempstress to me in the late afternoon, and so tedious a busi- ness was it standing for slip lengths to be adjusted and necklines to be determined upon that it occurred to me that those who say women wear no clothes these days know nought of what they speak about. Baird Leonard. “THEY tell me you were arrested for sedition in Italy. How did you escape?” “Well, you see, it wasn’t very seri- ous. It was only the king that I laughed at.” comicbooks.com