Life, 1926-07-15 · page 27 of 37
Life — July 15, 1926 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Eastman Kodak's new Ciné-Kodak motion picture camera, published in *Life* magazine (likely 1920s). The page promotes consumer home movie-making as a novelty product. It shows the camera, film reels, and a projector (Kodascope), along with images of ordinary people filming everyday activities: babies, golf, swimming, vacations. The appeal is **democratization of filmmaking**: whereas movies were previously only made by professionals for theatrical release, average families could now create and project their own films affordably. The tagline emphasizes ease—"just press the release"—and cost (one-sixth the price of professional "standard" movies). Notably, prices are listed ($70 for the camera; $140 for complete outfit), and the ad mentions Kodak's rental library of professional films for home projection, positioning both equipment and content as accessible consumer products. This represents early **consumer electronics marketing**, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motion Pictures with a Kodak BORON ti Po one 6 BPN) Hold eye level or weuist high ~and just press the release. THe marvel of movies—personal movies—is now yours. Ciné-Kodak B gives you action for your screen just as easily as your Kodak or Brownie gives you prints for your album. Think of the fun of it. Train the'lens, press the release and Baby’s antics, Jim’s golf, Clara’s dive, your vacation adventures, are right on the reel for the screen. Movies you make yourself, and show yourself —that’s a thrill. The pictures are amazingly good. The cost is aston- \ ishingly low—about one-sixth as much as for ‘‘standard”’ : movies. Safety film is used and the price includes finishing Heli 'abans high by Eastman experts in Eastman laboratories. or oye level and Nor are’ personal pictures all there is to it. Kodascope wit press the release, Libraries rent you reasonably from a choice of over four hundred subjects, professional photoplays and feature films, that will make any evening one to be remembered. The Ciné-Kodak Model B, with Kodak Anastigmat F.6.S lens, is priced at $70; with Kodak Anastigmat /. at an even hundred. The Kodascope C is $60. A complete outfit now—Ciné-Kodak (makes movies), Kodascope (projects movies), and screen—as low as $140. The thousands of Kodak dealers are now prepared to demonstrate the Ciné-Kodak. If your dealer is not yet ready, write us for Ciné-Kodak booklets. Uf it isn’t an Eastman, it tin't a Ciné-Kedak To showy the movie, just turn on the switch Eastman Kodak Company, Rochester, N. Y., ‘%e Kodak City ‘ comicbooks.com