Life, 1926-07-08 · page 27 of 41
Life — July 8, 1926 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine (circa 1924-1925). The page promotes Chrysler's price reduction on the popular "70" model, claiming savings of $50 to $200 across various body styles. The advertisement emphasizes that the car itself remains mechanically unchanged; only prices have dropped. This reflects post-WWI economic conditions when manufacturers competed on affordability. The image shows the vehicle in profile, typical of period car advertising. The "sensational values" headline and repeated emphasis on worldwide popularity suggest Chrysler was capitalizing on the car's genuine success to justify lower pricing—positioning the brand as both prestigious and now financially accessible. The ad mentions anti-theft features and payment plans, marketing strategies for a mass-market luxury vehicle. No political satire is present; this is commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 25 Supreme Performance Sensational Values Nhe Famous Chrysler*7O° Model New Price Savings Coach $1395 $ 50 Roadster 1525 100 Royal Coupe 1695 100 Brougham 1745 120 Sedan 1545 150 Royal Sedan 1795 200 Crown Sedan 1895 200 The new lighter Chrysler “60” —Touring Car, $1075; Roadster, $1145; Club Coupe, $1165; Coach, $1195; Sedan, $1295. Chrysler Imperial “80°— Phaeton, $2495; Roadster, (wire wheels standard equipmént,wood wheels optional), $2595; Coupe, four- passenger, $2895; Sedan, five-passenger, $3095; Sedan, seven-passenger, $3195; Sedan- limousine, $3595. ro9 All prices f. 0. b. Detroit, subject to current Federal excise tax. All models equipped with full ballooncires ro Ask about Chrysler's attractive time- payment plan. More than 4X0 Chrysler dealers assure superior Chrysler service everywhere. All Chrysler models are protected against theftbythe Fedcopatentedcar numbering system, pioneered by Chrysler, which cannot be counter- feited and cannot be altered or removed without conclusiveevidence of tampering. Chrysler"70;Reduced *50 té'200 Unchanged except in Price. Today’s Chrysler “70” — changed in no way except new lower prices which save you’50 to £200—is more than ever the car of world-wide preference. We knew that the Chrysler “70” would sweep its way to pre-eminence, but we did not anticipate the tide of public favor which today covers not only America but all the world —making possible these sen- sational values. Long lived; characteristic Chrysler beauty; designed to meet today’s traffic needs; roomy for comfort and luxury; easiest to handle; flashing pick- up; 70 miles plus; safe —little wonder that none of its more than a hundred thousand owners who have enjoyed un- interrupted satisfaction and pleasure from their Chrysler 70’s for thousands upon thou- sands of miles, will ever will- ingly go back to the less modern type of cars. And now with its savings of $50 to $200, Chrysler “70” — the identical car whose per- formance and endurance have won such universal preference and admiration—is beyond all doubt the preferred motor car investment at these lower prices in its class. CHRYSLER SALES CORPORATION, DETROIT, MICH. CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO RYSLER*7 comicbooks.com