Life, 1926-07-01 · page 6 of 40
Life — July 1, 1926 — page 6: what you’re looking at
What you’re looking at
This page is primarily **a Packard automobile advertisement**, not satire or political commentary. The image shows well-dressed men and women gathered around a luxury car at what appears to be a social venue (possibly tennis courts, given the text's reference). The advertisement emphasizes that Packard automobiles suit any social environment and reflect the owner's refined taste and judgment. The marketing pitch stresses **value retention**: Packard cars remain desirable and comfortable after 20,000 miles, unlike cheaper vehicles. The ad targets affluent readers by suggesting Packard ownership costs no more long-term than buying inferior cars repeatedly—a status symbol presented as practical economics. No political figures or satirical commentary is present; this is straightforward luxury-brand advertising appealing to wealthy, socially aspirational readers of Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At home in any environment The Packard is at home in any surroundings. At the tennis courts or at the courts of kings it well reflects its owner’s taste and judgment. For Packard supremacy has won and held international recog- cisingse ed nition for more than a generation. At home or abroad, in town “fami or country, the Packard owner knows the constant satisfaction ily which comes with the possession of things universally approved. Packard comfort, beauty and distinction are most appreciated by those who have learned that they need not pay a premium to possess them. Packard Six owners know that these long-lived, fine cars provide as desirable and enjoyable transportation after the first 20,000 miles as before. And there lies the secret of owning a Packard. You want to keep it longer than cars of lower first cost—and when you do, you enjoy Packard ownership at a cost no greater than you pay in the long run for cars of shorter life and far less distinction. PACKARD E M AN WwW HO Ow N S ONE comicbooks.com