Life, 1926-06-24 · page 6 of 41
Life — June 24, 1926 — page 6: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page**, but rather a **Chrysler automobile advertisement** from *Life* magazine. The ad promotes the Chrysler Imperial "80" model, emphasizing its capability to achieve 80 miles per hour—a significant selling point for the era when such speeds were considered luxurious and noteworthy. The advertisement includes: - Technical specifications (92 horsepower, capacity for 2-7 passengers) - Marketing copy emphasizing comfort and safety at high speeds - An illustration of the open-air roadster with passengers - Decorative artistic elements (a stylized tree, figures) The page represents early automotive advertising's focus on speed and performance as markers of prestige. There is no political satire or social commentary present—this is straightforward commercial promotion typical of *Life*'s advertising content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHAT 80 MILES AN HOUR MEANS AT YOUR OWN FAVORITE SPEED Chrysler Model Numbers Mean Miles Per Hour CHRYSLER IMPERIAL "'80""— Phaeton, $2645; Roadster (wire wheels standard equipment: wood wheels optional), |; Coupe. four passenger, $3195; Sedan,” fve-passenger. $3305; Sedan. seven-passenger, $3593; Sedan- limousine, $3695. All prices f. 0. b. Detroit, subject to ‘current Federal excise tax. All models equipped with full balloon tires Ask about Chrysler's attractive time> payment plan. More than 4X0 Chry- sler dealers assure superior Chrysler service everywhere. All Chrysler models_are protected against theft by the Fedco patented car numbering system, pioneered by and exclusive with Chrysler, which cannot be counterfeited and cannot be altered or removed without con clusive evidence of tampering. The Chrysler Imperial “80” unfailingly does its 80 miles an hour whenever and wherever the road permits—but not alone for these rare and thrill- ing bursts of speed is the Im- perial “80” built to do 80 miles an hour. This speed is there, rather, to enable you to enjoy, at your own favorite pace, the kind of relaxed and easeful riding which, up to now, you have sought in vain. Eighty miles is extraordinary speed for a stock car, and in the Chrysler Imperial “80” it means unusual provisions for comfort, safety and ease of handling at all speeds. Naturally, these engineering and structural superiorities pro- duce riding and driving results which are literally the utmost of luxury. Hour after hour you can drive the Imperial “80"—as fast or as slowly as you like—and step to the ground at the end of the trip as fresh as when you started. Won't you drive the Imperial “g0" yourself?—at any speed and all speeds you care to try, up to and including 80 miles an hour. “4 CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO CHRYSLER IMPERIAL AS FINE AS MONEY CAN BUILD 80 MILES PER HOUR 92 HORSE-POWER UTMOST LUXURY FOR 2 TO 7 PASSENGERS comicbooks.com