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Life, 1926-06-24 · page 4 of 41

Life — June 24, 1926 — page 4: what you’re looking at

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Life — June 24, 1926 — page 4: Life, 1926-06-24

What you’re looking at

This page is primarily **advertising**, not political satire. The left side features a Welch's Grape Juice advertisement showing a bottle and filled glasses, promoting "cool refreshing fruit juice drinks" as a healthful beverage available at soda fountains and grocers. The right side contains two unrelated items: 1. **"Lessons in Manners"** — humorous etiquette advice with satirical tips (e.g., "Don't ever spill a plate of soup / Across your clothes"), credited to "Simonetta." 2. **"The New Art"** — a brief article discussing modernist painting and color theory, praising bold artistic compositions. No political cartoons or recognizable caricatures appear. This is a typical early-20th-century magazine page mixing product promotion with light humor and cultural commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FRESH GRAPES| ACH GLASS, THE HEALTHFUL QUALITIES OF FRESH FRUIT Cool refreshing fruit juice drinks Att THE DELICACY of luscious apes fresh from the vine And all those healthful quali- ties of the ripe, fresh fruit, which America’s leading d we must hz titians say > every day—are in each glass of Welch's. It is the most truly refreshing of drinks—this pure fruit juice. Wherever you go they serve Welch’s—coolly inviting with chipped ice; or blended, perhaps, with gi pure fruit juices; or fizzing with charged water You may have Welch’ fountains everywhere—straight, ginger ale or with other at soda And the finest hotels serve it every morn- ing for the breakfast fruit juice course. or with sparkling water. Order Welch's today from your grocer, druggist, or confectioner, in quarts, pints or four ounces. Ask for it at soda fountain. How drinks so much in demand is our booklet The Vital Place of Appe- tite in Diet. Write for it; it’s free. The Welch Grape Juice Co., Dept. L-26, Westfield, N. Y. Makers of Welch's Grape Juice, Grapelade, Pre- ves, and other Quality Products. adian Plant—St. Catharines, to mix the new fruit j | Lessons in Manners (With Ubiquitous Acknowledgments) Ther riend’s never tear lovely golden ld hit you first, the worst And then a forward jab to s' Her eyelid. Knock her i She wat vu to, you little i My pers Inform her That nal of that midnight’s deuce If she should faint Give her a swig of ginger a I Don't ever spill a plate of soup Across your clothes, or you're If, on the « a Goop. her hand, it drips On some one else's, move your lips In suave apology, and they Dare not exhibit their dismay You'll get away with all, my pet, If you just know your ctiquette Simonetta “The New Art” WALL with flashing motleys of color within golden frames upon t. Grays. Faint, subtly worked blues, blending i jous fanfares of oranges and flashing In the first the artist had superim- posed a million-sharded sunset up ry beauty of a blue-tintec md. The position of varicolored bars, streak- next was a mast ing in delicate undulations of beauty through a magnificent monotony of dull gold Many were simple. effective things— bold, dashing in their resplendence of fusion or startlingly un in their amazing di Surely this was ¢ sion of Art, surely these left no room in the ectness of topic ¢ highest expres- masterpieces world of things beautiful for the stiff, erm tions of the Ac; omposi- lemy. A. continuous stream of people thronged the narrow Abrams & Cohn had summer showing begun. their of Gents’ Neckwear. Hans Hansl. MBs TAYLOR: Is picious of her husband? Mus. Kaytor: Yes: tective to watch her husband to make ise still sus hired a de ¢ he isn’t spxing on her FE. Punishes Weekly by Ute Poh. tet Madionn tt Nee Vous, WY acer the ect of March's, 1978. P \ New Yoru, N.Y ay Biotered ar Second mod Clans Matter, Jone 8. 1063, 0f 0 od Birkel Ser a Post Oce Oe, LIVE, in the US. Ragan & feniooe comicbooks.com