Life, 1926-06-24 · page 35 of 41
Life — June 24, 1926 — page 35: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Frigidaire electric refrigerators by Delco-Light Company (General Motors subsidiary). The small circular cartoon at top left depicts the "modern ice man"—a reference to the obsolete profession of ice delivery. The joke: with Frigidaire's electric refrigeration, homeowners no longer need frequent ice deliveries ("calls once...and the ice stays always"), making traditional icemen unnecessary. The main photograph shows a well-dressed man and woman at an open Frigidaire unit, illustrating how the appliance enables hospitality: one can store provisions in advance and serve frozen desserts and cold drinks without depending on the iceman's schedule. The advertisement emphasizes reliability (backed by General Motors), affordability (deferred payment plans), and social prestige—presenting electric refrigeration as a marker of modern, hospitable living that replaces outdated ice-box culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This modern ice man” calls once~with Frigidaive~ and the ice stays always ospitality begins in the Kitchen, AE what a difference it makes if the ice-box is a Frigidaire Electric Refrigera- tor. For food is kept better, colder, longer, sweeter, cleaner. You can buy pro- visions for days in advance without fear of their spoiling and have a well-stocked larder ifthe unexpected guestarrives. And you can serve those en- ticing Frigidaire cubes, tinted or clear, in iced drinks, and delicious frozen desserts, home- made, ready whenever you want them. DELCO-LIGHT COMPANY, Dept You will be sure of all these advantages if you have a genu- ine Frigidaire in your home, for Frigidaire is proven electric refrigeration, backed by the name and resources of General Motors, endorsed by more than 150,000 satisfied users Write to us for complete information about Frigidaire Or ask the nearest Frigidaire Representative to show you the new low-priced metal cabi- net Frigidaires and explain the General Motors plan of deferred payments , DAYTON, OHIO Subsidiary of General Motors C n The World's Largest Builder of Electric Refrigerators Krigidaire ELECTRIC REFRIGERATION THERE IS ONLY ONE ELECTRIC REFRIGERATOR NAMED FRIGIDAIRE comicbooks.com