Life, 1926-06-24 · page 30 of 41
Life — June 24, 1926 — page 30: what you’re looking at
What you’re looking at
This page combines **advertising with a travel contest announcement**. The primary content is a General Tire ad featuring an elegant showroom scene with two men examining a tire—meant to evoke sophistication and quality ("A Name that is Gold in the Night"). The tagline "goes a long way to make friends" uses social aspiration as a sales pitch, suggesting tire ownership signals refined taste. The right column presents **"Final Instructions for Travel Contestants,"** referencing an ongoing contest featuring a character named Joan who wrote eight letters about European travel across six Life issues (May-June 1926). Readers could submit corrections to Joan's letters and essays for a chance to win a six-week European trip departing before July 13, 1927. This reflects **1920s consumerism and mass media engagement**—magazines encouraged reader participation through contests while companies advertised luxury goods. The contest promoted both Life magazine subscriptions and aspirational travel fantasies during the prosperous pre-Depression era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Name that is Gold in the The names of men and products are lifted above the average through distinguished service or accom- plishment. Such are the names that help to brighten any Broadway— names that are gold in the night. The General Tire is one. Now, more than ever before, the confidence in General's policy of absolute maintenance of quality is shown by the big swing to Generals everywhere ....a confidence that has been earned through General's policy of not tampering with quality. Night This is the reason you hear users everywhere speak of General in terms of almost unbelievable mile- age, comfort and safety. * * Ina brief period of ten years the name General Tire has taken first place in car owner preference. The General dealer has a plan that enables you to change to Generals now without sacrificing the un- used mileage in your present tires, no matter what make or how much or how little they have THE GENERAL TIRE AND RUBBER CO., AKRON, OHIO THE LONG —-GOES A WAY ENERAL TIRE Final Instructions for Travel Contestants he arked as corveciedl For instance saw Westminster Abbey hould mark that as in that) Westminster Be brief in these ¢ is no need to include exhaustive dets The essay on “What any part of it winner of the ( ranged as yet winner may take the trip to ly 13th, any time befc The six weeks ¢ New Yo time rk to the rete corrections of and your essay, in the same envele should be markec your name. page All answers to this Conte reach Lire Office before W3th, 1926. Send ye who wish to obtain back numbers of LIFE, containing Joan's first seven letters, the coupon below will prove useful. Joan's first letter appeared in the May 6th issue; her second letter, May 13th; her third letter, May 20th; her fourth letter, May 27th; her fifth letter, June 3rd; her sixth letter June 10th, and her sev- enth letter in the June 17th issue. Enclose 15 cents with the coupon for each issue that you desire. pp-—-—---------- been used. | LIFE | | S598 Madison Avenue, New York, N. Y i” | Enck J 4 iI ‘ “| ae ub ip u Liv to begin | | | | | | | | | TO MAKE FRIENDS|LIDUOUTS a | comicbooks.com