Life, 1926-06-24 · page 2 of 41
Life — June 24, 1926 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward **advertisement for Sheaffer fountain pens**, placed in Life magazine. The ad promotes the "Lifetime" model, identified by a distinctive white dot on the pen. The three pens shown (with one disassembled) display the product and its components. The ornate decorative border is typical of early 20th-century advertising design. The sales pitch emphasizes three claims: reliability ("unfailing performer"), aesthetic quality (made of "Radite" material), and a lifetime guarantee protecting against imperfections. The headline "No repair costs for the pen that has the little white dot" is the main marketing hook. This appears to be a vintage advertisement, likely from the 1920s-1930s era when Sheaffer was a major American pen manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No repair costs for the pen that has the little white dot The world pays more for the Sheaffer fountain pen than for any other. And the world buys it in record-breaking, quantities. Why? First, because it is absolutely dependable, an unfailing, performer. Second, because it is a beautiful writing, instrument, made of the brilliant and practically indestructible Radite. Third, because it is §uaranteed, without reserve whatsoever, for a lifetime—protected not merely against imperfections, but guaranteed for con- tinuous service throughout long, years. It is the pen of no repair costs. Identify it by the little white dot. “Lifetime” pen, $8.75—pencil, $4.25—Lady “Lifetime,” $7.50—Ruaranteed At better stores everywhere SHEAFFER’ ENS*PENCILS+ SKRIP W.A. SHEAFFER N COMPANY FORT MAD comicbooks.com