Life, 1926-06-17 · page 5 of 44
Life — June 17, 1926 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features an advertisement for Gorham silverware, specifically introducing "The New Cinderella Hollow Ware" tea and dinner service. The image shows an elderly craftsman (identified as Edward Zios, a Gorham Master Craftsman of 27 years) examining or working on decorative silver pieces. The advertisement emphasizes that Gorham's established reputation for quality flatware has now extended to hollow ware with matching Cinderella pattern designs. The "Cinderella" reference appears to be purely a product name suggesting elegance and transformation—not a political or satirical reference. Gorham positions itself as "America's Leading Silversmiths for Over 90 Years," appealing to consumers' desire for quality domestic craftsmanship and matching silverware sets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Prorat ht ~ as een SH mere EDWARD Z10R, Introducing — derella Coffee Pet THE NEW CINDERELLA HOLLOW WARE ROM the first the popularity of Cinderella flatware proved that the Master Craftsmen had again sounded a new note in silverware design. Now comes the Tea and Dinner Ware to match. In the same motif as the flatware— as distinctive—as handsome—as genuinely beautiful. CINDERELLA PATTERN in Sterling Silver , : sah petad.....°6 fers 93 Your jeweler will be glad to show you both Cinderella reps hollow ware and flatware. GORHAM Dessert Forks PROVIDENCE, R 6 for $2 NEW YORK,N.Y. Member of Sterling Silversmiths’ Guild of America complete list of prices. AMERICA’S LEADING SILVERSMITHS FOR OVER 90 YEARS comicbooks.com