Life, 1926-06-17 · page 39 of 44
Life — June 17, 1926 — page 39: what you’re looking at
What you’re looking at
This is primarily a **corporate advertisement**, not political satire or a cartoon. It announces the opening of Weyerhaeuser Lumber Company's Portsmouth, Rhode Island distribution plant (the second of three on the Atlantic Seaboard). The page uses **illustrative graphics**—a steamship, sailing vessel, and logged forest scenes—to convey the company's logistics narrative: lumber from Pacific Northwest forests travels via Panama Canal to eastern ports, solving a 3,000-mile transportation problem that previously took "three to four weeks by rail." The ad targets **lumber buyers** serving the densely populated Northeast (30 million people in New England, New York, Pennsylvania, New Jersey), emphasizing: - Continuous supply reliability - Faster delivery via water transport - Lower costs and better inventory management for dealers - Modern distribution infrastructure (docks, storage, rail connections) No satirical content is present. This represents straightforward early-20th-century industrial marketing emphasizing efficiency, supply chain innovation, and regional economic integration—themes appropriate to Life magazine's audience of businessmen and professionals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAN ANNOUNCEMENT o exceptional interest to Lumber Buyers § & Western Red Cedar Sitka Spruce yeue, be Siproducing as any she Err caty be wanted, “Structural lus ber, shingles, elding, or fact tory famaber. Weyerhaeuser Mills at Snoqualmie Falls, Wash- ington. Three Weyerhaeuser Mills on Tidewater at Er ‘Washington. throughout the east ) a PORTSMOUTH, Rhode Island, on on Jane 7th, the sec- ond of the three great Weyerhaeuser Lumber Distributing Plants on the Atlantic Seaboard will be opened for service. The first of these Weyerhaeuser Lumber Distributing Plants was opened in Baltimore, Maryland, in 1921. The third isnow under construction in the Port of Newark, New Jersey, only 7 miles as the crow flies from the New York City Hall. Serving 30,000,000 People If you are living anywhere in New England, New York, Pennsylvania or New Jersey, you are a member of the most concentrated community in America; 30,000,000 men, ‘women and You can imagine the lumber requirements of so many human beings—and their greatest lumber supply today is in the Pacific Northwest. ‘The two states of Washington and Oregon contain 50 per cent of the total forest reserves of the United States. A sure resource of the finest kind of lumber for many generations. But—between the forests and you lies the whole breadth of the United States—3,000 miles! Three weeks, four weeks, by rail—a long costly haul. The Meaning of Weyerhaeuser Plants in the East Baltimore and Portsmouth today (and Newark in the near future) are stocked to the full with fine, wanted varieties of lumber. Back and forth through the Panama Canal go the Weyer- hacuser ships—moving the best forest products of the Pa- cific Coast right to the very door of the Eastern markets. Adream—a service unthought of even five years ago. A supply of lumber continuous for many years—with more and more mills being built to see that the people who depend upon us today shall have good reason to do so tomorrow. ‘The three Weyerhaeuser Lumber, Distributing Plants will « A half mile of deep water frontage. 4500 feet of dock. More cen 2 halt mile of loadin: Ten mi hey of rail railroad trackage. 9500 feet of st sheds holding 125,000, 000 feet of Weyerhaeuser lumber, yeaa fe delive 25,000, 7000 feet of ts. Cheaper water trans- portation. Lumber for almost ev- Dealer's turnover up. He is never “out.” His investment ts re- duced. Economy in vias room. ralvoads and big stocks for for ‘Ril around an achleve- ment in better service at lower cost, of intimate to every: Sus lied by Sees of of Werestacuner operated thins carrving 2 of the Parsons Canales Bal: th, and timore, Portsmou! Goon) eo Newark. Economical watertrans- stion instead of cost- rail haulage. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA for type of wood best sulted for the purpose. Also producers of Idaho Red Cedar poles for telephone and electric transmission lines. comicbooks.com