Life, 1926-06-10 · page 6 of 44
Life — June 10, 1926 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Phoenix Silk Socks advertisement**, not political satire. The page from *Life* magazine's "Book of Hosiery" section promotes number 284, described as a premium men's sock made from Japanese silk with reinforced areas. The illustration shows a man in a tent or enclosed space examining socks, appearing to be a soldier or traveler. The ad's language—"eliminate all hosery gamble" and "long-mileage hosiery"—appeals to practical durability concerns. The only satirical element is subtle: calling socks a "man's lucky number" with "no gamble in it" gently mocks the era's superstitions about lucky numbers and gambling, positioning quality hosiery as the rational alternative. The price (75 cents) and Milwaukee origin are straightforward product information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28t The Book of Hosiery MAN'S lucky number, with no % gamble in it, is this remark- 4 ARARATY able number 284, one of the most Bor satisfying “She-man’s socks” that % even Phoenix has ever built. OUI It has style to marvel at, and a © color choice that is one of the = season’s talked about things. It | is long-mileage hosiery, made of 4 UGG (MSHI CHL tenacious strands of pure Japanese ¢ = ri) silk, with an extra mileage foot, 4 including the clever tipt-toe and ¥ vi Ciaasyi7i tipt-heel, supplying important rein- 4 ray forcements where most needed. rw nv ne Ask your Phoenix retailer for d number 284, which sells every- © where for 75 cents a pair, and ; eliminate all hosiery gamble. 3 SSS STATATMTaTTantanT ee COI he /® Ut Be re SILK SOCKS MILWAUKEE comicbooks.com