Life, 1926-06-03 · page 35 of 44
Life — June 3, 1926 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. It's a straightforward 1920s-era Dodge Brothers motor car advertisement emphasizing superior manufacturing materials. The page shows a sedan automobile with an illustration of a couple on a picnic blanket nearby—a common advertising trope depicting leisure and prosperity. The ad's central claim is that Dodge Brothers uses Chrome Vanadium Steel more extensively than competitors, even expensive ones, making their vehicles superior in durability and safety. The text repeatedly asserts Dodge's "supremacy in fine steel," listing specific components (motor, crankshaft, axles, steering) made from this costly alloy. The ad claims this explains why Dodge is associated with "Long Life, Safety and Dependability." **For modern readers:** This reflects early automotive competition focusing on material quality rather than features, design, or performance—emphasizing engineering credibility during a period when automobile reliability was still a significant consumer concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sedan $895— Special Sedan $995 f.0. b. Detroit Supremacy: " Fine Steel In the percentage of Costly Chrome Vanadium Steel used, Dodge Brothers Motor Car outranks any other automobile in the World, regardless of cost. It is everywhere conceded that Chrome Vanadium Steel is the toughest and most enduring metal ever created for use in the vital parts of a motor car. It may not be so well known, however, that Dodge Brothers Motor Car ranks first in the world in the use of this costly and fatigue-proof material. Dodge Brothers power assembly is almost entirely Chrome Vanadium— motor, connecting rods, crankshaft, transmission, universal joint, drive shaft, differential and rear axle. Even the front axle is Chrome Vanadium—the entire steering Donse Br Donee B: unit—and every leaf of the springs. In fact, wherever any manufacturer uses alloy steels, Dodge Brothers use costly Chrome Vanadium. And in numerous instances Dodge Brothers employ it where plain carbon steel, even in the costliest cars, is commonly thought sufficient This has been true from the day Dodge Brothers built their first motor car This explains why the words Long Life, Safety and Dependability are habitually associated with the name Dodge Brothers wherever motor cars are serving mankind. nHERSINC Detroit Dopse BROTHERS MOTOR CARS comicbooks.com