Life, 1926-06-03 · page 31 of 44
Life — June 3, 1926 — page 31: what you’re looking at
What you’re looking at
This is a full-page advertisement for Fisher Body, an automobile body manufacturer. The top contains an atmospheric illustration of a seaside or lakeside scene with cliffs, a sailboat, and figures—designed to evoke luxury and leisure. The text emphasizes that Fisher Bodies represent quality, design, and durability across all price points. The company's logo appears at bottom center. This is **not political satire or a cartoon**—it's straightforward product advertising from an era when car body manufacturers were distinct companies that supplied bodies to various automakers. The romantic imagery and emphasis on "luxury" and "investment value" target middle-to-upper-class consumers considering closed cars, which were still relatively new and desirable. Fisher Body later became part of General Motors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beauty, good taste, grace of design, and long enduring body value are the attributes of cars that bear the emblem—Body by Fisher. In every price class, a Body by Fisher gives complete assurance of the soundest possible investment in closed car comfort and luxury comicbooks.com