Life, 1926-05-27 · page 32 of 44
Life — May 27, 1926 — page 32: what you’re looking at
What you’re looking at
This page combines a **full-page Welch's Grape Juice advertisement** with a book review column ("Life and Letters"). The advertisement uses aspirational imagery—glasses of juice with decorative fruit garnish—to promote Welch's as a sophisticated beverage for upscale social settings: "dinner-party," "country club verandas," and "the finest hotels." The copy emphasizes purity and health benefits, positioning grape juice as an elegant alternative to alcohol. The right column reviews Nancy Hoyt's novel *Roundabout*, offering literary criticism through witty comparison—likening characters to obscure references (a "half-finished croquet" by Paul Morand, etc.). The final item, "Present Company Excepted," is a humorous Q&A where a man asks if he can marry on $2,500/year; a woman replies "Not me"—satirizing economic anxieties about marriage and living costs. The page reflects 1920s consumer culture and women's shifting social perspectives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE : Fruit Refreshment Fruit Vigor — in Long Cool Drinks Pure fruit juice from Sresh ripe grapes M OST delicious in flavor, purple . refreshing, this juice of fresh grapes is the most perfect of fruit juice drinks. At the dinner-party, at the in- formal supper, on country club verandas, Welch's is served— blended with other fruit juices, with ginger ale or sparkling wa- ter, or frosty with chipped ic And the finest hotels serve daily for the breakfast fruit juice. For Welch's is pure fruit juice; with all the delicacy of luscious grapes and all the health-building values of the fresh fruit. nd for our free book of delicious t juice drinks, The Vital Place of te in Diet. ror At the soda fountain ask for Welch's —straight or with sparkling water. Order it from yc or confectioner. The Welch Grape Juice Co., Dept. L-254, Westfiek Y. Makers of Welch’s Grape Juice, Grapelade, Preserves, and other Quality Products. Canadian Plant—St. Catharines, Ontario. Life and Letters (Continued from page 24) OF wine, and even of the more raging strong drinks, they sometimes partake freely. But never, by any chance, do they sing “RX NDABOUT,” t cy Hoyt (Knopf), is an inconsequential novel, but it is readable, and presents her refreshing in which, t res of a book, mus and Miss Hoyt to the mething new the charm with which she has The relat and her father is deftly striven to endow her. tween De I like especially his calling * by way of endear- ment horrible: moments feared th was to be allowed te the stuffer irt Be she followed so for rtre to America, 1 might ve known that Fate we had thing better in store for so nice a After all, there much better things in life than livin; the sunny side Miss Hoyt summary and compari “Charlie re half-finished croquis 1} she says cocker spaniel (except that they have short legs, and his were ridiculously long), of a Paul Morand short story, 1 eighteenth century snuff-box, an cighteen-forty beaver hat and the latest cocktail invented at the Paris Ritz.” In ther, “An urban and conventional garment—black, rather serious, rather heavy, which connoted Sunday mor Thomas's and top hats, or white ties and Sherry’s on cold winter ings, St. evenings.” And in still another, “AIL easure torn from little everyday 1s of happiness found afte hunger and the genuine 1 experienced for a ment in ling car, the relaxed languor of the dance, all these phys pleasures were joined and conce in the eestatic urgency of John’s ki Such pleasant pas Hoyt's tale. It p the definition a success Washington, which is one in whic 1 is crying in the dressing-room, hope no impetuous young woman, after high-hearted De wn to the French Line with and fifty dollars and reading about will dash only one hund: Iry to bor a boat that sails within three hours. Baird Leonard. Present Company Excepted HE: Can E marry on went ed ? hundr a ye Sue: Not me. comicbooks.com