Life, 1926-05-27 · page 2 of 44
Life — May 27, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes Sheaffer's "Lifetime" fountain pens and pencils, manufactured by W.A. Sheaffer Pen Company in Fort Madison, Iowa. The ad emphasizes the product's durability and reliability through the headline "This fountain pen of the hour is the pen for a lifetime." The image shows three writing instruments arranged diagonally. The marketing pitch highlights that Sheaffer offers an "unconditional guarantee" for life, attributes this to superior craftsmanship and materials (specifically "lustrous Radite," described as unbreakable jade-green material), and positions the pens as dependable tools rather than mere luxury items. Pricing is listed at $8.75 for the pen and $1.25 for the pencil. This is a straightforward product advertisement typical of early-to-mid 20th century magazine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
&, 2) < ORDA: > LAY This fountain pen of the hour is the pen for a lifetime The overwhelminj, success of the Sheaffer Lifetime has been due to the fact that it is not only a beautiful fountain pen but a dependable writin}, tool at all times. Because it is “fool proof” we unconditionally guarantee it for a lifetime. Superlative workman- ship and the use of lustrous Radite, a practically unbreakable jade-Sreen material, which is three times as costly as the rubber ordinarily used, make this remarkable guarantee possible. The Titan pencil here shown, with the propel-repel-expel lead control, is made with the same infinite care, und will not jam. Both are Sheaffer's finest products. “Lifetime” pen, $8.75—pencil, ady “Lifetime,” $7.50—juaranteed At better stores everywhere HEAFFER'S PENS: PENCILS: SKR W. A. SHEAFFER PEN COMPANY FORT MADISON, IOWA comicbooks.com